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Off-road Surfing

Agency Network: 
Published/Aired: 
September 2010
Suzuki Print Ad -  Off-road Surfing

Description

Print advertisement created by Asatsu, Russia for Suzuki, within the category: Automotive.

Caption

Fulltime Forward!

Advertising Agency: ADW!SE, Asatsu DK, Moscow, Russia
Creative Directors: Ivan Antonov, Timofey Cordonsky
Art Director: Denis Miroshnichenko
Illustration: Fiero Animals
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Highest Rated

Jupiter's picture

idea is ok for this type of product...but art direction could be better...hint: reflection on car body:-(

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

jackmancer2017's picture

I can't read the copy, but if that's just as bad as the idea, I don't feel bad about it.

jackmancer2017
pez's picture

You can read it... Is beside the image like all the copies in other languages that are posted here...
Btw, I don't like it too...

pez
Activity Score 1804
Creative Director
jackmancer2017's picture

Only the header: "Fulltime Forward!"
Not the body copy.

jackmancer2017
Guest's picture

mmm...smells like it's been done before. But what ad isn't right?

Guest
Billoughsby's picture

In the same family as Ford's Conquer the Ice big special effects ad. Par for the course.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Anonymous Author's picture

Horror-movie-eseque. It should look like more fun than it does.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture

Points go to Russia if we're comparing this with the 'Ice Breaker' ad. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

больше вернуться случается нью, кусочек двигает поработать них то, те это просто. :)

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

Nyet. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Na Zdorovie!

Guest
Roger Keynes's picture

Whatever-skva ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

are the lights on?

Guest
Guest's picture

IS the idea " the excitement of surfing, now on land" ?

Guest
Guest's picture

If that's the idea, i guess it has not been done before and therefore, is fresh. Or am i missing something here?

Guest
whitewhite's picture

is the idea " the excitement of surfing, now on land " ? If so, then i guess it's a fresh idea. Correct me if I'm wrong. And also much better than the 'ice' idea. Still, execution is no the best thing about it.

whitewhite
Activity Score 251
Copywriter
Jupiter's picture

idea is ok for this type of product...but art direction could be better...hint: reflection on car body:-(

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

dadada's picture

Nice one!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

everartz's picture

i dont think it is that bad as it says by few commentators, its pretty cool to bring the old ideas back to the track besides the photoshop work is really awesome..

everartz
Activity Score 7613
Art Director |

| everartz |

JCSaiKrishna's picture

Awesome illustartion, the picture itself tell me a lot abt the car, but still it needed something more to bring the people atleast for test drives...

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

SCHIZFLUX's picture

I read it as something to do more with danger than excitement of driving this car.

SCHIZFLUX
Activity Score 40
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