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Plastic Debris

Campaign
Agency Network: 
Published/Aired: 
May 2011
Surfrider Foundation:  Plastic Debris

Description

Print advertisement created by Leo Burnett, Australia for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Our oceans aren't the only ones in danger.
Make a difference.
Join surfrider.org.au

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor
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Highest Rated

Glut's picture

not so good idea, but the series got an excellent art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ace85le's picture

Very confusing message. The analogy is not that clear.

ace85le
Activity Score 3935
Marketing Manager |

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bhuvneshwar.chd's picture

i like this thought.

through visual communication we can made some impossibles visual which make people think.

we can also take it like this,

skeleton represents ocean and the garbage represents pollution in the ocean.

out of three i like this one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture

Not great.

jackblack
Activity Score 2362
Art Director
Ron Burgundy's picture

the last campaign with the animal made more sense, but nice try and great retouch guys

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Richard Finch's picture
Richard Finch
Activity Score 201
Graphic Designer
Glut's picture

not so good idea, but the series got an excellent art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
jonl's picture

This seems a little like a ripped off idea from the real world..

see http://www.prixpictet.com/2010/view/1065/10047

Chris Jordan has been documenting baby albatrosses on Midway Atoll for some years,
providing the true life images fitting for this take..

jonl
Activity Score 2
Photographer at Sydney
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