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Oil Spill

Campaign
Agency Network: 
Published/Aired: 
May 2011
Surfrider Foundation:  Oil Spill

Description

Print advertisement created by Leo Burnett, Australia for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Our oceans aren't the only ones in danger.
Make a difference.
Join surfrider.org.au

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor
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Highest Rated

Phillhb's picture

Definitely the best of the best of the 3, but i think everyone is looking at it too in depth. Im guessing the message is to say that put yourself in the position of the sea life, because after them it will be us. The Ad works very well because its for Australia where all the major cities are on the coast and the sea life means a lot to australia. Having said that the human skeleton with trash where his insides would be was a bit far out.

Phillhb
Activity Score 372
abdeLooK's picture

for me it goes too far. Too realistic, refers too much to tsunami victims

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
arke1's picture

This campaign has been around for a while I thought. I like this one especially though, nice art direction and excellent retouch work.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

ace85le's picture

Best of the 3. I like the little girl crying. That adds more emotions. The rest are more confusing.

ace85le
Activity Score 3935
Marketing Manager |

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bhuvneshwar.chd's picture

visual is nicely carved out.
good one.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

pez's picture

I don't need that sad kid to understand the ad...
OK idea. Amazing photography.

pez
Activity Score 1804
Creative Director
Phillhb's picture

Definitely the best of the best of the 3, but i think everyone is looking at it too in depth. Im guessing the message is to say that put yourself in the position of the sea life, because after them it will be us. The Ad works very well because its for Australia where all the major cities are on the coast and the sea life means a lot to australia. Having said that the human skeleton with trash where his insides would be was a bit far out.

Phillhb
Activity Score 372
luispiter's picture

me gusta... sin embargo creo que buscando una nueva vuelta tendría más impacto

luispiter
Activity Score 2756
comunication
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