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Published/Aired: 
October 2008
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Surfrider Foundation:  Fish
Surfrider Foundation Print Ad -  Fish

Description

Print advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Help us to avoid this.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Bernardo Machado
Copywriters: Fábio Gil, Roberto Sá Filho
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Paula Tejando's picture

Great ideia!!

Paula Tejando
Jorge Alvite's picture

At first, I thought it was going to be some kind of ad for a fishing line or a fishing-something, which got a chuckle out of me.

Jorge Alvite
Guest commenter's picture

Cool!

Guest commenter
Burberry's picture

Wow, fantastic work.

Burberry
Activity Score 18
Art Director
Silveirinha's picture

Genius...

I got that!

You used some Corel Draw and Paint Brush effects.

This ad gonna fish some prizes in cannes festival. Lions like to eat fishs, uh!?

Silveirinha
Flora e Donatela's picture

Romero,
you are ridiculous. back to work!

Flora e Donatela
The Joker's picture

Good joke. Point!!!

The Joker
scarfinati's picture

Brilliant

scarfinati
Activity Score 843
Art Director
LessTalkMoreMock's picture

The headline isn't really adding anything. It seems like a strange placement for it as well.

Surf Rider Foundation Brazil
Help us to avoid this.

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

Guest commenter's picture

If the dead fish actually matched up with the names, this would be fantastic.

Guest commenter
consolidated.db's picture

I like but now let me bitch.

1) Reminds me a little of that Baygon ad that, if I remember correctly, helped inspired the set up of this website.

2) 'Help us to avoid this.'

Terrible line.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Roger Daly's picture

Agreed. Not a very 'surf rider' sentiment at all.

Roger Daly
Activity Score 355
theanc's picture

I liked it. But Ihave to agree with you.
And in the end it's not a "oh my God, how could they come up with this?" idea.
It's good and it's right there. But not that creative in terms of approach.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

sneakyhands's picture

very nice

sneakyhands
Activity Score 1857
Copywriter
scarfinati's picture

“If the dead fish actually matched up with the names, this would be fantastic”

As if the concept actually hinged on the accurateness of obscure fish names.

Listen Jacque Cousteau, you either know way too much about latin fish names or you’re pretensious as hell. Something tells me its the latter. You don’t have anything nearly this good in your book.

scarfinati
Activity Score 843
Art Director
Guest commenter's picture

absolutely brilliant

Guest commenter
iswanda82's picture

wow....

iswanda82
Activity Score 344
Art Director
everartz's picture

fucking awesome... damn brilliant... i love brazil!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

brazil? no, you love disco munky's cock up your butthole!!!

Guest
iT-iS-i's picture

Lovely, simple and nice.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Andrea  c's picture

Genial!

Andrea c
dshott's picture

Tweaky, nice idea. I agree the line is a bit naff

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

talkingisfree's picture

Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!

talkingisfree
Activity Score 2712
Art Director
talkingisfree's picture

Wow! I thought whatever can be done with these kind of species squemes was going to be boring. I was wrong. Nice one guys!

talkingisfree
Activity Score 2712
Art Director
Guest commenter's picture

great i love it

Guest commenter
takyuz's picture

bravo

takyuz
Activity Score 120
Creative Director
Both Sides of the Brain's picture

*clap clap* - Brilliant. Should win something somewhere, definitely. The line could be much better though.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Guest commenter's picture

bellissimo!

Guest commenter
dew drops's picture

GUDDDDDDDD

dew drops
Activity Score 90
Copywriter
clairec's picture

So good. Jealous.

clairec
Activity Score 256
copywriter.txt's picture

The best of today's front page.

copywriter.txt
Activity Score 828
Copywriter
Gilblast's picture

DOnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnne !!!

for the same brand !!
surfrider foundation - young&rubicam - France 2004
http://www.leclubdesad.org/archives/archives.php?annee=&media=&secteur...

Gilblast
Guest commenter's picture

Eric Yeo had done something similar for Baygon: Insect of the World.
A little too late guys.

Guest commenter
Eric Yeo's picture

Much better than mine.

Eric Yeo
blueturtles's picture

LOVE IT! the concept anyway. i wish the art director could have pushed it. oh, and find a new copywriter. you're way too talented to be with him/her. ouch. sorry, just saying it like it is.

blueturtles
Activity Score 237
Art Director at BBDO
Didier Mwonlo's picture

A-W-E-S-O-M-E!!!!!!!!

Why reduce the work of copywriter to the line? It's only a call-to-action. He must be part of the idea too, right?

There's only art directors in here?

Didier Mwonlo
jordan baker's picture

Love the ad!... and i see you´ve chosen a great name of the illustration world to do the job, right? couldnt be other.. congrats, guys!

jordan baker
picktokyo's picture

anyway... lame line.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

how many times have we seen this?

and if i was a surfer, i'd want less fish in the water.

Guest commenter
Guest's picture

If you're a human, you'll won't.

By the way: you're a human?

Guest
Guest commenter's picture

very innovative, also simple and effective. If each fish was named with a species tag nearby the ad would lose its sense of fish tank tragedy I think, as the bunch of mixed up dead floaters has the best impact. Copy could definitely be improved but I can diiiiiiiiiiig

Guest commenter
nggakbanget's picture

very deep... I love it... :)

nggakbanget
Activity Score 38
Art Director
scarfinati's picture

“how many times have we seen this?”

Not many. At least where im from.

scarfinati
Activity Score 843
Art Director
Guest's picture

Awesome!!

Guest
Guest's picture

nice!

Guest
raef's picture

nice work

raef
Activity Score 8
gon_enelcamino's picture

mas o menos...

gon_enelcamino
Activity Score 838
Underground
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