Agency Network: 
March 2010
Surfrider Foundation:  Can


Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.


In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Log in to post comments

Highest Rated

roel_bogers's picture

Brilliant idea and execution. Very well done!

Activity Score 84
Bestpoint Productions
bricard's picture

Wow, I love this whole campaign. Great execution of the photographs. I think each one was done brilliantly.

Activity Score 187
roel_bogers's picture

Brilliant idea and execution. Very well done!

Activity Score 84
Bestpoint Productions
Prime83's picture

For me this is the most dynamic piece of the whole series.

Activity Score 497
Creative Director at Huella Publicidad
Joe123's picture

Good idea and execution.
I would change the copy though
“In the sea a little bit of rubbish is too much”

Activity Score 13
Phil Lestino's picture

That would be a big mistake.

Phil Lestino
Activity Score 1682
Phil Lestino's picture

It is better as it is.

Phil Lestino
Activity Score 1682
Adaddicted's picture

"...that would be three much"

Activity Score 3431
Art Director |


Marlus Lau's picture

This pictures are awesome. I think this is the best.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Reality Check's picture

It simply blows everything comparable out of the water and for now I challenge you to find otherwise.

Reality Check
Activity Score 2545
Sven Gali's picture

Better but mak the rubbish more relevant maybe ableach bottle somthing with a little more impact

Sven Gali
Activity Score 845
lynz's picture

First of all, I think that this is a brilliant and simple approach. I feel that many people here just nitpick and pull apart ads in general. I hardly doubt that a bleach bottle will make the ad more "impactful". Rubbish is rubbish regardless of what it is, so all if it is relevant. Secondly, the line that Joel123 suggested does not improve the ad what so ever, it merely reworks the headline words in a different way and makes it grammatically wrong. I wish people would give constructive feedback and criticism here and not just "nothing new", "poor photoshop", "student work" and "I've seen it before". Come on guys!

Activity Score 104
Art Director
Dev Kumar's picture

I agree...the percieved "impact" isn't relevant here as the line already maintains that even a "little bit" of rubbish in the sea is quite a lot. If people feel that the imagery isn't upto the mark then, they're way off the mark.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Holly Boy's picture

It's my favorite ! beautiful photo !

Holly Boy
Activity Score 42
Exo84's picture

@lynz: Agree.

Activity Score 15
Copywriter at Havasi:live Advertising Agency
Dzsoi's picture

Excellent idea, amazing photo and perfect copy. Hope you are satisfied now, lynz. Just kidding, like this a lot, no complain.

Activity Score 8603
Zeus's picture

amazing work!!! congratz!!

Activity Score 906
sintra's picture

great art direction , clean and to the point.

Activity Score 699
Featured Content

Latest Collections