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Barcode scanner, 3

Campaign
Agency Network: 
Published/Aired: 
February 2015
Like
62
Views
14880
Surfrider Foundation:  Barcode scanner, 3

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

You buy, the sea pays.
26 million tons of plastic packaging waste ends up in the oceans every year.
Let’s change the way we consume.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Pierrette Diaz
Art Director: Guillaume Auboyneau
Copywriters: Ugo Fossa, Eric Lavenac
Art Buyer: Sylvie Reveillard
Photographer: Pierre Sattin
Production: Toolboxprod
Retouching: Loïc / Sparklink
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Highest Rated

damnson's picture

Oh lord, this is horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Ogilvi Himself's picture

I don't get it. So we should consume turtles instead?

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

kleenex's picture

You have to read the copy...

This ad is all about the amount of plastic that winds up in the ocean.

kleenex
Activity Score 58669
Web Designer/Developer
alisakalayda's picture

If I did not read the tiny print to the top right of this image I would not be sure of what exactly is going on. At first (before I enlarged the image) I thought that the turtle had gun to its head—which in a sense it does. Humans consume animals and it is an occurrence within our society that is part of the daily routine. I bet that some people would not even think twice about eating a turtle. So, sure, they would buy it (just as this add is suggesting) and then eat it. I, on the other hand, would never think of eating a turtle. Therefore, this add is somewhat effective. However, as I mentioned previously I would not know what the advertisement is advertising for/against until I read the very small script. I would suggest at least making the script/font larger, in a bolder text and abbreviating it. This is a great cause and I hope that this campaign gets lots of attention.

alisakalayda
Activity Score 25

Alisa

Ghost444's picture

The idea is there, execution is poor.

Ghost444
Activity Score 99
General Manager
delpiero2015's picture

why not do a bar code using animal skin texture instead?

delpiero2015
Activity Score 4
damnson's picture

Oh lord, this is horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

raw tuna's picture

I like it

raw tuna
Activity Score 837
General Manager
underscores's picture

another award this year for surfrider. Nicely shot.

underscores
Activity Score 335
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