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Barcode scanner, 1

Campaign
Agency Network: 
Published/Aired: 
February 2015
Surfrider Foundation:  Barcode scanner, 1

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

You buy, the sea pays.
26 million tons of plastic packaging waste ends up in the oceans every year.
Let’s change the way we consume.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Pierrette Diaz
Art Director: Guillaume Auboyneau
Copywriters: Ugo Fossa, Eric Lavenac
Art Buyer: Sylvie Reveillard
Photographer: Pierre Sattin
Production: Toolboxprod
Retouching: Loïc / Sparklink
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