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April 2011
Surfrider Foundation:  Aquarium
Surfrider Foundation Print Ad -  Aquarium

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Only 0.7% of the ocean is protected.
Help us keep the ocean clean.

Advertising Agency: Young and Rubicam, France
Creative Director: Laurent Bodson / Les SIX
Art Director: Stéphanie Burgorgue
Copywriter: Barthélémy Desplats
Matte painter: Jean-Marie Vives
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Highest Rated

CommandZ's picture

Too "See & say".

CommandZ
Activity Score 2515
Creative Director
Luikah's picture

execution is not making the point.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
par-choc's picture

really nice!

par-choc
Activity Score 3
XQuantum's picture

Nice idea but it doesn't work as it's supposed to =/

Think more about it, you can do something great =/

XQuantum
Activity Score 63
Graphic Designer
CommandZ's picture

Too "See & say".

CommandZ
Activity Score 2515
Creative Director
luispiter's picture

interesante... me encanta

luispiter
Activity Score 2756
comunication
Ron Burgundy's picture

Love that its for a cause, seems very forced though, but artwork is believable

Ron Burgundy
Activity Score 1630
Art Director at Southern California
NataliaLima's picture

No. They didn't try to represent fish protection using a fish trap.

NataliaLima
Activity Score 1380
Joda's picture

Bad Execution

Joda
Activity Score 357
everartz's picture

i see that french have started failing to convince those on the surface so they have gone under the surface seeking answers? will here is one: FAIL!

everartz
Activity Score 7613
Art Director |

| everartz |

eldo's picture

art direction sucks,

eldo
Activity Score 4
dadada's picture

is paul here?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

advertising ninja's picture

these guys did so much better stuff for the same client in the past.
the fact stated is really not relevant to begin with. 0.7 percent is protected. i guess even if we spent all the money in the world we could maybe protect 10 percent of the oceans.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
eldo's picture

copywritting sucks too !

eldo
Activity Score 4
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