Description
The softness of Surf
Print advertisement created by Lowe, Thailand for Surf, within the category: House, Garden.
Executive Creative Director / Creative Director: Dominic Stallard
Art Directors: Dominic Stallard
Copywriter: Clinton Manson
Producer: Nuch Lertviwatchai, Monrudee Aniwat
Assistant Producer: Saronyod Kittikunwong
Photographer: Anuchai Secharunputong, Nok Pipattungkul
Retoucher: Remix Bangkok
It's not only soft, but also attracts pest.
"where the hell is my bug spray?"
lol..right:)
tanvir
Cool idea. Cool strategy too. Softness, 'magnified'.
real funny and memorizable
Dont waste your life taking care of It...
http://mosab.250free.com
IMHO, the insects don't need to be shown. Just subtle indications would do e.g. ski tracks.
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I think; therefore I am
very cool cmpgn.
they showed me a picture & i laughed
dignity has never been photographed
Use something extremely light (e.g. little feather) instead of insects and the effect will be even better.
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
I don't agree with Arkadiusz! Feathers are used to the max and the insects are sooo cute! Very very nice campaign and beautiful Art Direction ! LOVELY!
That´s the only one i like.
If my cloths were so soft that lots of bugs would start playing around on them, then I would rather like to have them little less soft.
What about butterfly ?
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~ Quite obviously, I have gathered no moss ! ~
hahaha! pretty funny! and this insect is so cute that you couldn't say its disgusting.
Cannes!
a dead fly on my shirt..! am not wearing it again...
cool
common!!! oh! no! there´s an insect on my Shirt!!! oh! nooo....that´s impossible!!!
Bu!
that´s a Creative licence!!
Great Campaign!!!!
Great Visual!!
good idea
come on guys, the way the bee looks - cute far more than outweighs the pest thoughts that might arise
this works for me
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