Also From This Campaign 8
Description
Print advertisement created by JWT, India for Suraj Electronics, within the category: Electronics, Technology.
If two pixels can tell you a story, imagine what millions can.
Creative Director: Soumitra Karnik
Art Director: Kunal Gaur
Copywriter: Sachin Das Burma
great visual
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Alexandre Brito
Personal Page | Blog |
This is has to be the best campaign I have seen on this site so far and I think someone mentioned it picking up metal... I have to agree...
Awesome! Awesome! Awesome! Awesome! Awesome!
JWT New Delhi, make space on your shelf for a Cannes statue, you deserve it...
Good luck!
They are cheating slightly (these pixels have arms and so), but still a very cute idea.
Yayayay I agree, This is has to be the best campaign I have seen on this site so far as well.
what should have been done for a brand (i.e. sony or some other of same repute) is being done for a retail store ?
excellent piece of advertising (my only grouse, had it been done for some international brand, it could have find space in top magazines across the globe, unlike this time)
well done JWT
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~ Quite obviously, I have gathered no moss ! ~
Jitendra Nate
(Reporter - Drama Writer - Art Director)
nice thought but what is the whole communication really saying about the store? that it has LCD TVs with full HD? big deal. there are many stores which will give you LCD TVs with full HD. why not dig deeper and find something that gives a customer a more compelling reason to visit Suraj?
would you do the same if it was your brand and your money?
i really like the idea.. but the background colour also adds a lot to the "story".. kind of feel the background should be white..