Smoke

Campaign
Agency Network: 
Published/Aired: 
June 2008
Supor:  Smoke

Description

Print advertisement created by CC&E, China for Supor, within the category: House, Garden.

Advertising Agency: CC&E Advertising, Guangzhou, China
Creative Directors: Allen Chen
Art Directors: Allen Chen
Copywriters: Leo Zou, Joe He
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jazarah's picture

nice, i like it

jazarah
Activity Score 1262
ahpitt's picture

Breaking smoke should make it more obvious.

ahpitt
Activity Score 342
Art Director at Art Director
JAGGY's picture

I like only this one in the campaign.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

funky_frogii's picture

meeeeeee toooo....love this

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sismo83's picture

aluien me la puede explicar?

sismo83
Activity Score 38
AAAP
-DaMontana-'s picture

si se detalla va a ver que el humo tiene una cortada,
la verdad eso pasa inadvertido para la mayoría del público,
y por otro lado, que idea tan reencauchada.

ht

-DaMontana-
Activity Score 118
sismo83's picture

ok ok ya la vi muy de cerca

sismo83
Activity Score 38
AAAP
Wordnerd's picture

i have seen this exact campaign a few years ago.. not sure i can find it though. anybody else remembers?

Wordnerd
Activity Score 6690
Copywriter
Boris's picture

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a thounsand years.

Boris
Activity Score 98
Copywriter
sloppy4's picture

seems like a college book idea.

sloppy4
Activity Score 1492
Djingle's picture

Too subtle

Djingle
Activity Score 11
davidsgoncalves's picture

I like the concept, like the idea of the execution, just wish they made it more obvious...I only got it after I enlarged it. You should be able to read these things fast.

davidsgoncalves
Activity Score 19
TRICKY's picture

why on earth would i cut SMOKE???????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Texnartist's picture

My finger cuts smoke, light and when I like it first – flames.

Do you think anyone would be interested in buying them to use as knives?

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Maxxx6's picture

smoke and water is not difficult to cut.. so what's the product end benefit?

Maxxx6
Activity Score 6
freelancer
meng's picture

good idea gone bad, heh.
the cut on the smoke is not obvious enough

meng
Activity Score 54
Art Director
iT-iS-i's picture

Stoopid. stewpid. stupid!

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Anurag Sahu's picture

Submitted by Boris on Fri, 2008-06-13 08:53.

Non sense. That cut on the smoke is too much for somebody that is not into advertising. It won't sell a knife in a THOUSAND years.
...
Yes this ad isn't obvious to its target audience.

Anurag Sahu
Activity Score 102
CopY Writer
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