Black Vase

Agency Network: 
April 2011


Print advertisement created by DDB, Chile for SuperBonder, within the category: Office Equipment.

Advertising Agency: DDB, Santiago, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Creative Director: Eddy Fernandez
Art Directors: Tomás Garín, Matías Lecaros
Copywriters: Felipe Ararya, Felipe Hernandez
Illustrators: Amazing, Leo Gallardo, Gonzalo Arevalo
Photographer: Amazing
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Davai's picture

Nice idea. The art direction could have been better.

Activity Score 618
miko1aj's picture

what exactly could have been better in this art direction? I ask because your comment could have been better as well.

Activity Score 3086
Davai's picture

haha. Ok, this looks too much like a show house, or an empty museum. Capito ?

Activity Score 618
pez's picture

I think art direction is good, looks like a decoration magazine photo. The only detail I can say something about is that they place the same Helmut Newton's book, in both photos...

Activity Score 1804
Creative Director
miko1aj's picture

yeah. capito, but do not agree. I think they tried to keep it as clean as possible. It's VERY sophisticated idea. Besides this, your comment touches more stylization area than art direction meaning the mood of the picture. But ok. I agree that some carpet would make this room more "dwelled".

Activity Score 3086
picopalqlea's picture

sorry but i dont get it.
so Bonder doesn't repair things now, it makes them turn into a slinky toy?

Activity Score 999
NataliaLima's picture

The idea is that if your vase breaks, using superbonder will make it bounce right back to normal.
Don't be so literal here. Look up some other campaigns from SuperBonder so you know what I mean.

Activity Score 1380
Boxey's picture

Don't get it.

Activity Score 8879
Melaleuca In-House
Carlos Aledo's picture

Interestig the detail of Helmut Newton photography books :)

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

Glut's picture

excellent, although i will like to see another executions besides vases.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
shawnbarrytoronto's picture

Don't get it.

Activity Score 30
Creative Director
atb2005's picture

I had to google this product to understand the ad. Apparently SuperBonder is an adhesive that bonds metals, alloys, plastics, glass, ceramics and rubber - together or in combination (hence, the vase here is "bonding" with the floor). Nice ad, but a bit confusing unless you are already familiar with this product.

Activity Score 13557
Prof's picture

you gotta be kidding me...

you googled a superglue?

Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

I am not the only one who didn't get it. It happens to you often too, right?

Activity Score 13557
kleenex's picture

I say the other image looks better.

Activity Score 52778
Web Designer/Developer
bakamono's picture

this is just bad, I get what they are going for but it is still bad. I like the vase, might be a product idea in there ;0

Activity Score 1002

because therefore it is

Sarah Riso's picture

It's very, very, very nice.

Sarah Riso
Activity Score 10
theghoul's picture

Not good. Only works with vases.

Activity Score 32
mangodebango's picture

Wow... 2 copywriters on this and no copy to be seen anywhere.

A few words may have helped clear up the confusion.

Activity Score 19
Copywriter at Savannah College of Art & Design (SCAD)