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Agency Network: 
Published/Aired: 
May 2010
Super White:  Dark room
Super White Print Ad -  Dark room

Description

Print advertisement created by FP7, Saudi Arabia for Super White, within the category: House, Garden.

Caption

Astonishingly Bright White

Advertising Agency: Fortune Promoseven Riyadh Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck
Photographer: Steve Kozman, Mini Me Production
Copywriter: Ahmad Beck
Title: Dark Room
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Highest Rated

vcash4u's picture

Smart execution of a cool idea.

vcash4u
Activity Score 6
Copywriter at Chennai
da14u's picture

great concept! love the idea.. beautifully done

da14u
Activity Score 7
Graphic Designer |

::: ymmij :::

greystonemiller's picture

Very clever idea. nice one

greystonemiller
Activity Score 7
Art Director
Davai's picture

Nice idea but i dont like the expression on his face, it looks too fake.

Davai
Activity Score 618
Copywriter
Guest's picture

Bravo, bravo, besides the nice idea, I liked also that you used a real talented photographer for both the talent and the guy who shot the picture.

Guest
Guest's picture

astonishingly bright idea..! tough one..

Guest
Guest's picture

good

Guest
Guest's picture

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

Guest
Guest's picture

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

Guest
zizou77's picture

great wouldn't give this ad justice, nicely crafted beautfully thought off and smartly executed well done AB

zizou77
Activity Score 26
ehabm's picture

Amazing. but I wonder if normal people would understand this concept .. normal as in, you know, who doesn't know what happens in a dark room :D

ehabm
Activity Score 3
Web Designer/Developer at Techshed UK Ltd.
Meshrum's picture

Smart.

Meshrum
Activity Score 281
Copywriter
kalpesh78's picture

I think people from Fortune Promoseven Riyadh Saudi Arabia should stop commenting on their own work. this is a done to death idea. White teeth/cloth that's glows/blinds the photographer. These guys just filpped it into a dark room. Whats the big deal.

People are smart enough to notice that the people from the agency have commented. not even one says.. its ok... or its a normal ad... or I hate it.

well I'll be the first one to say it.
DONE TO DEATH. Don't like.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Ahmed Bahaa's picture

like the idea and the art direction, nice guys

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Hiperion's picture

old but i like it

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
prabodh's picture

good one

prabodh
Activity Score 16
JWT Nepal
dustin hoffman's picture

Nice idea... very smart. I think it's one of the wittiest and "whitiest" ads of this year. :)

dustin hoffman
Activity Score 2
Sagon's picture

nicely executed...

Sagon
Activity Score 4
alexander_bickov's picture

Well done

alexander_bickov
Activity Score 3281
vcash4u's picture

Smart execution of a cool idea.

vcash4u
Activity Score 6
Copywriter at Chennai
tamer samy's picture

very nice idea, but maybe the new digital generation won't get it :)
great job, keep it up..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

ffffffwhat's picture

I get it, but it's a bit contrived. It's not like the white coat suddenly shines light after being washed.

ffffffwhat
Activity Score 261
Art Director
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