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November 2009
Super Video LIDO Game Store:  Be a guitar hero
Super Video LIDO Game Store Print Ad -  Be a guitar hero


Print advertisement created by Nölck, Venezuela for Super Video LIDO Game Store, within the category: Gaming.

Advertising Agency: Nölck Red America, Caracas, Venezuela
Creative Executive Director: Alonso Junior
Creative Directors: Eduardo Sepúlveda
Art Director: Eduardo Sepúlveda
Copywriters: Richard Lara, Omar Galavis, Johnny Pizzurro
Photographer: Pedro Primavera
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bobby666's picture

cool stuff

Activity Score 1462
RMG Connect, India
Tommy G.'s picture

Next to the real ones, it just look like a toy. They havent found a solution to compare them on the same level.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
daniel ieraci's picture

My thoughts exactly. I think most people would prefer to be Slash than to just play with a video game.

daniel ieraci
Activity Score 333
Art Director
daniel ieraci's picture

My thoughts exactly. I think most people would prefer to be Slash than to just play with a video game.

daniel ieraci
Activity Score 333
Art Director
jackmancer2017's picture

Makes it look a bit childish imo but the ad is great ;-)

Marlus Lau's picture

Oh no!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

It's doing the opposite of what it thinks it's doing. Guitar Hero looks kind of pathetic. Maybe if they stepped back from comparing themselves to legends, which they can't hold a candle to. Probably better to show that controller next to an Explorer model, and pretend like the only difference is the time it takes to become a superstar.

Guest's picture

Excelente, Creatividad venezolana. Aprovecharon una oportunidad y la capitalizaron. Excelente Arte.

Guest's picture

Pero qué dices ?, por avisitos como este no vamos a salir del lugar que estamos, ojalá viéramos más ideas para clientes y marcas conocidas y no para tienditas de video del panita de la cuadra... Hay que trabajar más y bajarle dos a la jaladera de bolas

Guest's picture

A ver, que haz hecho tú por construir país idiota???????? El trabajo esta bueno, no es excelente, pero bueno.

Don Rapper's picture

Por que siempre que hay un aviso de Venezuela, algun venezolano sale a criticar durisimo, y se arma una pelea. Que tristeza de pais, ni siquiera en la publicidad nos respetamos. Seguro ustedes dos son de Nolck y se meten entre ustedes mismos. Que asco la publicidad en este pais, de pana y todo. por gente como ustedes es que estamos como estamos. Por lo menos digan quien son, y no salgan como Guest, ridiculos.

Don Rapper
Activity Score 223
munirgee's picture


Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

silvi's picture

Nothing new.

Activity Score 4170
Guest's picture

Un pelo infantil pero funciona. Buen trabajo

Honest Dave's picture

This is a cool photo. Art Directions not bad but Eric Clapton gets lost in the gutter. And the idea is so-so.

Honest Dave
Activity Score 233
Art Director |

Guest's picture

nice art direction.

Guest's picture

Isnt the thing with those toy guitars that you DONT even need a pick?

Cause its not a real guitar. And playing it does not make you a real guitarist.

Chori Arg's picture

that's not slah's guitar. as me, there are always people who care about those things.
slah's guitar is a les paul but without a pickguard

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
gmint7's picture

this is actually a bad thing to the generation

and it insults the stars.

i play guitar and i hate those guitar hero gamers who think they're actually awesome at real guitar.

Activity Score 2673
Art Director at ad grad @ S Francisco |


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