The refueling plane

Agency Network: 
Published/Aired: 
December 2008
Supa Shake:  The refueling plane
Supa Shake Print Ad -  The refueling plane

Description

Print advertisement created by BBDO, Australia for Supa Shake, within the category: Non-Alcoholic Drinks.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Russel Fox
Copywriter: Ant White
Agency Producer: Mary Darzi
Photographer: Mat Baker
Head of Art: Musonda Katonga
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iT-iS-i's picture

Words alone couldn't describe my resentment for this ad.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

LeeHarvey's picture

Well spoken IT-IS-I. Lee agrees.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Is that brown milky stuff coming from the plane's toilet?

Guest
vinniepee's picture

Dear God.

please tell me this is a joke.

vinniepee
Activity Score 5
Creative Director
justpassingby's picture

advertising in Australia seems to be as bad as in Germany! slapstick

justpassingby
Activity Score 1368
Other
picopalqlea's picture

you forgot italy....

picopalqlea
Activity Score 999
SeanMartin's picture

Having it all over the front of his shirt... *very* classy..... Is that supposed to suggest that the target market is nothing but teenage slobs?

--------------------------

No, I am not a media buyer.

SeanMartin
Guest commenter's picture

Are you sure you're not a media buyer?

Guest commenter
Piet's picture

I think German advertising is rather decent recently, with agencies like Nordpol, Serviceplan, Kolle-Rebbe and Red Rabbit. But back to Australia: This ad is stupid. But, on the other hand, original. And: It is not rying very hard to be clever. So, I think it's a 5 out of 10. Better than the Chilian Scrabble campaign that sells noting, is complicated and for a product that isn't even sold anymore.

Piet
ackattak's picture

I agree that the Scrabble ads in question are pretty dumb, but the game is still on the market.

ackattak
Activity Score 396
Copywriter
jimkuz's picture

Clever. Smart. I like it a lot.

jimkuz
Activity Score 412
Graphic Designer at Freelance
justpassingby's picture

Piet, what you see in your award books is not what you see on the streets and magazines of Germany. Get what im saying?

justpassingby
Activity Score 1368
Other
STRTLRS's picture

Gurgle, gurgle, gurgle, blrp, grrrrb!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

no!

Guest commenter
Ed Mintone's picture

yes!

Ed Mintone
Activity Score 585
Other
Guest commenter's picture

ESTO NO ES MÁS QUE UNA MAMARRACHADA!!

Guest commenter
Guest commenter's picture

que mal

Guest commenter
CJR785's picture

The shit just hit the fan.

CJR785
Activity Score 50
Graphic Designer / Art Director
sneakyhands's picture

chocolate aside, i don't know if i like the idea. 'fill up don't stop' makes me think that someone has supa shake in their workout water bottle, or handed to them while running a marathon (vomit!). i would like to know more about what's so 'supa' about this shake. it's obviously not a lot of chocolate taste. protein? vitamins? meth?

sneakyhands
Activity Score 1857
Copywriter
ninjak's picture

ewwww...

ninjak
Activity Score 76
oopsie_dum_didly's picture

Incredible, though now I'd never buy the product.

oopsie_dum_didly
Activity Score 91
Creative Circus
Guest commenter's picture

this is a joke!!, sure it is!!

Guest commenter
NomadDCLXVI's picture

What a f&*k is this shit?????????? about?

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

bullshit, surely this did not make it into a magazine, unless it was Kenny's World Toilet Magazine

Guest
Guest's picture

Sad! The very same agency does amazing work for better known brands.

This one isn't so well known - and this is what the have come up with?

Guest
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