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Drama

Campaign
Agency Network: 
Published/Aired: 
February 2009
Sunsilk:  Drama

Description

Print advertisement created by JWT, Morocco for Sunsilk, within the category: Health.

Caption

Easy straight hair.

Advertising Agency: JWT, Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director / Illustrator: Sirine Sabbah
Copywriters: Sirine Sabbah, Elias Yata
Other additional credits: Ghizlane Amouzai
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Guest's picture

Awful pun, awful illustration.

Guest
Guest's picture

It looks like a Picasso

Guest
CurryJ's picture

Is it a pun?

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

I would hand those as the paintings, though...

Guest
Ravages's picture

Not bad, IMO. But then, a naked woman, even if just a pencil sketch of one, is interesting.

C
--
http://cc-portfolio.blogspot.com

Ravages
Activity Score 842
TRICKY's picture

i do not want to comment on the quality of illustration i mean come on a child can do better than this but i will comment on the idea itself
why on earth should i use the product when i can iron my hair ....did i say iron my hair?

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

StarlaY's picture

Back in 60s women used to iron their curly hair to gain the straight look. I assume that's why they said "save the drama for grandma"

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

icanthink's picture

wtf????

icanthink
Activity Score 270
Creative Director
sebarestless's picture

the eternal absurd alternative saved by a twist in the art direction and a quite good punch-line.

sebarestless
Activity Score 116
Guest's picture

Hi,

The illustration is certainly inspired by Picasso and there are 3 lines with 3 visuals, maybe does it give more sens to see them together ?

Guest
Guest's picture

nice art direction, it certainly demonstrates the drama behind hair straightening.

Guest
Guest's picture

nice art direstion

Guest
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