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Invest in serious stuff

Agency Network: 
Published/Aired: 
October 2008
Sunn:  Invest in serious stuff
Sunn Print Ad -  Invest in serious stuff

Description

Print advertisement created by La Chose, France for Sunn, within the category: Recreation, Leisure.

Advertising Agency: La Chose, France
Creative Director: Pascal Grégoire
Copywriter: Julien Bredontiot
Art Directors: Laurie Lacourt, Antoine Villeneuve
Responsables Agence: Alain Roussel, Ivan Pejcic
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Highest Rated

carlos Carrasco's picture

Hecho por Puerto Gráfico hace 4 años. Sorry

carlos Carrasco
shrek12's picture

Very cool. Like it.

shrek12
Activity Score 206
Student
jsantanaxp's picture

cool.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Martingalle's picture

I agree, very nice

Martingalle
Activity Score 22
CR_AD's picture

i'm ok it's good idea !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
Guest commenter's picture

i like it

Guest commenter
mark copyranter's picture

Yeah, if your retirement money just completely fucking disappeared, buying a bike will make it alllll better.

mark copyranter
Blissful's picture

totally... people that mountain bike ARE concerned with that, i see your point, nice comment, your a winner

Blissful
Activity Score 142
Best ever!
SeanMartin's picture

Okay, who's advertising here? The bicycle manufacturer? Or an investment company promoting the bicycle manufacturer? (FWIW, note that this is categorized as "recreation and leisure", not finance) It's a great idea, but the final read is a little confusing.

SeanMartin
Whip's picture

could of been done much better. too bad the graph peaks don't look more like mountains. execution is weak!

Whip
Activity Score 80
stitchy's picture

i didnt get it!!!
is it an investment company mocking wrong investments?
or a bicycle company saying they r a good investment?!!!

stitchy
Activity Score 779
creative design
Blissful's picture

or maybe, just maybe it implies that the bike could handle terrain that looks like that graph... maybe

Blissful
Activity Score 142
Best ever!
carlos Carrasco's picture

Hecho por Puerto Gráfico hace 4 años. Sorry

carlos Carrasco
STRTLRS's picture

Looks like a Kern ad presented by Sunn. The torn paper look is very, very 90s. The message isn't clear; this probably won't sell many bikes but might get a couple people to invest in Sunn stocks...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

luispiter's picture
luispiter
Activity Score 2756
comunication
Rastamathamba420's picture

I dont know... maybe too confused. Almost for me.
And I agree with some other coments... too oldie :P

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

cmyku's picture

So with a company named KERN, shouldn't the designers make sure that all the type is just that...well kerned?? Seriously guys.

I get the relationship between the peaks and the drops to a mountain, but its pushing it. We all know the economy blows...please don't remind us with so so advertising.

cmyku
Charlie Pratt's picture

Yep, I likey. Smart. I like smart ads, they're like smartasses, only with a more singular purpose.

Charlie Pratt
Activity Score 427
St Luc's picture

It's so great!! I love it so much! If only I could meet the person who did this ad!! I'm already in love with him!

St Luc
Guest commenter's picture

layout makes it look a bit forced

Guest commenter
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