Invest in serious stuff

Agency Network: 
October 2008
Sunn:  Invest in serious stuff
Sunn Print Ad -  Invest in serious stuff


Print advertisement created by La Chose, France for Sunn, within the category: Recreation, Leisure.

Advertising Agency: La Chose, France
Creative Director: Pascal Grégoire
Copywriter: Julien Bredontiot
Art Directors: Laurie Lacourt, Antoine Villeneuve
Responsables Agence: Alain Roussel, Ivan Pejcic
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Highest Rated

carlos Carrasco's picture

Hecho por Puerto Gráfico hace 4 años. Sorry

carlos Carrasco
shrek12's picture

Very cool. Like it.

Activity Score 206
jsantanaxp's picture



Activity Score 401
Other |


Martingalle's picture

I agree, very nice

Activity Score 22
CR_AD's picture

i'm ok it's good idea !

Activity Score 413
Guest commenter's picture

i like it

Guest commenter
mark copyranter's picture

Yeah, if your retirement money just completely fucking disappeared, buying a bike will make it alllll better.

mark copyranter
Blissful's picture

totally... people that mountain bike ARE concerned with that, i see your point, nice comment, your a winner

Activity Score 142
Best ever!
SeanMartin's picture

Okay, who's advertising here? The bicycle manufacturer? Or an investment company promoting the bicycle manufacturer? (FWIW, note that this is categorized as "recreation and leisure", not finance) It's a great idea, but the final read is a little confusing.

Whip's picture

could of been done much better. too bad the graph peaks don't look more like mountains. execution is weak!

Activity Score 80
stitchy's picture

i didnt get it!!!
is it an investment company mocking wrong investments?
or a bicycle company saying they r a good investment?!!!

Activity Score 779
creative design
Blissful's picture

or maybe, just maybe it implies that the bike could handle terrain that looks like that graph... maybe

Activity Score 142
Best ever!
carlos Carrasco's picture

Hecho por Puerto Gráfico hace 4 años. Sorry

carlos Carrasco
STRTLRS's picture

Looks like a Kern ad presented by Sunn. The torn paper look is very, very 90s. The message isn't clear; this probably won't sell many bikes but might get a couple people to invest in Sunn stocks...

Activity Score 1601
storytellers. |

I think, therefore... yeah.

luispiter's picture
Activity Score 2756
Rastamathamba420's picture

I dont know... maybe too confused. Almost for me.
And I agree with some other coments... too oldie :P

Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

cmyku's picture

So with a company named KERN, shouldn't the designers make sure that all the type is just that...well kerned?? Seriously guys.

I get the relationship between the peaks and the drops to a mountain, but its pushing it. We all know the economy blows...please don't remind us with so so advertising.

Charlie Pratt's picture

Yep, I likey. Smart. I like smart ads, they're like smartasses, only with a more singular purpose.

Charlie Pratt
Activity Score 427
St Luc's picture

It's so great!! I love it so much! If only I could meet the person who did this ad!! I'm already in love with him!

St Luc
Guest commenter's picture

layout makes it look a bit forced

Guest commenter
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