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Spoon

Campaign
Agency Network: 
Published/Aired: 
October 2008
Sunlight:  Spoon
Sunlight Print Ad -  Spoon

Also From This Campaign 2

Description

Print advertisement created by Lowe, Indonesia for Sunlight, within the category: House, Garden.

Caption

Only one tea spoon.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono, Rudi Haryanto
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Highest Rated

ahpitt's picture

Copy does not work well with the idea, as a result, many ppl could not get it.

ahpitt
Activity Score 342
Art Director at Art Director
VIVIVI's picture

The idea is that you need only 1 spoon.

VIVIVI
elyoshiro's picture

no parece una cuchara,y sin eso se muere la idea

www.yoshirosans.blogspot.com

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Bundy Agency's picture

if it means it cleans all those dishes with one teaspoon of powder(or whatever sunlight is) then its great

Bundy Agency
Activity Score 597
Art Director
EGGO's picture

If it meant that I wouldn't get it. Good visual but how does it connect to washing?

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

ahpitt's picture

Copy does not work well with the idea, as a result, many ppl could not get it.

ahpitt
Activity Score 342
Art Director at Art Director
Farid Yusof's picture

"Satu sukatan sudu camca pekatan Sunlight mampu menyempurnakan semua"

Farid Yusof
temen danang's picture

the copy (if translated) means "one tea spoon is enough" or "just one tea spoon"

temen danang
Guest commenter's picture

If you don't get this , you are so dumb you shouldn't be visiting this site and, above all, shouldn't be working in advertising.

Guest commenter
singye's picture

and you should leave a name guest commenter that knows so much about advertising

singye
Activity Score 180
Mountbatten
Marika Bagio's picture

ragazzo cattivo!!

Marika Bagio
slip's picture

i really think it's a smart idea, one teaspoon of dishwashing liquid for shit loads of dishes..nice and simple and a definite audiance pleaser, reminding the consumer why they rock. single minded idea. and one teaspoon of sunlight is a killer cleaner for soaking your kickboxing kit.

*****

slip
Activity Score 919
designer |

SJB

keddy's picture

The thought process is excellent, but it should have been made more clear about the dishwashing liquid.

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

Blue Koala's picture

Sunlight is tough job, well done.
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

bonnie's picture

très bon... kl masi ada yg ga ngerti heran juga gue.

bonnie
arvin's picture

why just spoon?

arvin
Activity Score 341
nggakbanget's picture

Great Idea! Go Indonesia!

nggakbanget
Activity Score 38
Art Director
pen234's picture

its nice

pen234
Activity Score 79
Copywriter
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