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Potty

Campaign
Agency Network: 
Published/Aired: 
March 2009
Like
16
Views
16420
Sunlight:  Potty

Description

Print advertisement created by Lowe, South Africa for Sunlight, within the category: House, Garden.

Caption

A little goes a long way.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Executive Creative Director: Rui Alves
Art Directors: Juliet Honey
Creative Catalyst: Sarah Dexter
Illustrator: Pete Harrison
Copywriters: Juliet Honey
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Highest Rated

john doe's picture

sweet campaign.

john doe
Activity Score 1571
Art Director
john doe's picture

sweet campaign.

john doe
Activity Score 1571
Art Director
Guest's picture

Very very cool

Guest
Gorilla Lover's picture

These are like the Harvey Nichols ads from a couple years ago. Except not nearly as good because you try to associate the cleaning product with the illustrations on the calendar. And at first glance the bottle at the end just looks like different packaging, not close to empty.

Gorilla Lover
Activity Score 84
Art Director
Guest's picture

Not really, and Harvey Nichols was probably closer to the Guinness "good things come to those who wait' campaign.

Guest
vikram8857b's picture

Great idea, simple execution...... i lov it!!!!!!!!!

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

Totally smart, love this campaign!

Guest
wildbore's picture

1.2much 2.off road

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

jajajajajaja! espléndido!

Guest
Guest's picture

AWESOME AWESOME AWESOME!!!!! 10/10

Guest
Guest's picture

CANNES SEGURO!!!!

Guest
Guest's picture

good i like very much.... TX

Guest
i_i's picture

I like it

i_i
Activity Score 330
DarkSide's picture

Done.

http://ccsp.com.br/_img/full/novo/19244.jpg
http://ccsp.com.br/_img/full/novo/19245.jpg
http://ccsp.com.br/_img/full/novo/19243.jpg

Translation:
You fly here (top of the ad)
and have until here to pay (bottom of the ad)

DarkSide
Activity Score 1066
Other
Guest's picture

So what when it's done?? I believe the goal of advertising is to sell the product/service, not to win awards...

This idea's nice, well done!

Guest
DarkSide's picture

oh, you are right!
All these years I spent so much time looking for an original idea when I could just rip off someone else´s idea...and go home earlier!

DarkSide
Activity Score 1066
Other
Guest's picture

Simple, effective, and almost a little too smart for PGs.

Guest
Guest's picture

love it!

Guest
Guest's picture

i will try n buy is it can use a long timeeeeeeeee

Guest
Guest's picture

i will try n buy is it can use a long timeeeeeeeee

Guest
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