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Lunch Box

Campaign
Agency Network: 
Published/Aired: 
June 2009
Sunlight:  Lunch Box

Description

Print advertisement created by Lowe, South Africa for Sunlight, within the category: House, Garden.

Caption

Sometimes bad things happen to good lunch boxes.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
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Highest Rated

Phil Lestino's picture

Just squish the bug...don't protect it with a lunchbox...unless of course the bug was her lunch and she just dropped it accidently

Phil Lestino
Activity Score 1682
thaistylez's picture

what is that scary bug ?

thaistylez
Activity Score 224
Burapha University
J Designer's picture

It’s a Weta. These are mostly found in New Zealand but there are similar species around the world. Unless a cat brought it in it’s really unlikely to see a Weta inside.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
alan's picture

No, it's actually called a Parktown Prawn and South Africans do find them inside their houses at certain times of the year.

alan
Activity Score 19
Art Director
J Designer's picture

Sorry my mistake, but it dose look very similar to a Weta.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
silvi's picture

This is a little more clear than dog piece

silvi
Activity Score 4170
Copywriter
Quinner's picture

Seen this idea before. But like it nonetheless

Quinner
Activity Score 48
General Manager
Patata Casada's picture

Ok, i don't like this one... Well, the idea is still good, but that bug is a bit disgusting...

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
Phil Lestino's picture

Just squish the bug...don't protect it with a lunchbox...unless of course the bug was her lunch and she just dropped it accidently

Phil Lestino
Activity Score 1682
ek kanya's picture

?? didnt get it?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

xcreativity's picture

and............?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

bad astronaut's picture

Feed it to Bear Grylls!

bad astronaut
Activity Score 544
brandingworthspreading's picture

The idea is average, but the bubbly logo is out of context.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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