Pacifier

Campaign
Agency Network: 
Published/Aired: 
March 2009
Sundown:  Pacifier

Description

Print advertisement created by DDB, Brazil for Sundown, within the category: Health.

Caption

Sundown Sunless Tanning Lotion.
Because lots of things keep you out of the sun.

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente
Creative Directors: Sergio Valente
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Illustrator: Gustavo Victorino
Account Supervisor: Andre Silveira, Gabriela Guzzardi
Advertiser's Supervisor: Marcelo Scatoline
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Highest Rated

GMD10's picture

Why is everybody saying this is a good concept??

Okay some have their doubts but still they like it.

THe contradiction is in the woman being bikini dressed trying to catch sunrays. The one thing the product says you don't have time for. Expressed by daily objects casting a shadow.

THe same goes for the other ads.

With these kind of products women rather want to know if the performance can be compared to the real thing. No one owns the sun but still it represents the market leader.

This ad communicates to the advantage of the sun. Being irreplaceable.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Jet Propulsion Lab's picture

I hope this Art Director/Illustrator gets a raise or promotion or SOMETHING!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Somehow I knew this illustrations were from Brazil, as usual great job! I love the idea and the minimalist illustration, cheers to the illustrator!

Guest
dave.swanson's picture

now this one. this one rubs me alll the right ways. excellent. haha.

dave.swanson
Activity Score 127
Ringling College of Art and Design
Guest's picture

fucking good!!

Guest
gunnstar's picture

I loved the concept!

gunnstar
Activity Score 18
Guest's picture

Esse eh o melhor!!!!

Guest
GMD10's picture

Why is everybody saying this is a good concept??

Okay some have their doubts but still they like it.

THe contradiction is in the woman being bikini dressed trying to catch sunrays. The one thing the product says you don't have time for. Expressed by daily objects casting a shadow.

THe same goes for the other ads.

With these kind of products women rather want to know if the performance can be compared to the real thing. No one owns the sun but still it represents the market leader.

This ad communicates to the advantage of the sun. Being irreplaceable.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

I love all of them!
great job

Guest
everartz's picture

very good illustration and insight, i just wished the headline to be better...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

S I M P L Y L O V E L Y.

Guest
Guest's picture

OMG so many times used... BTW shadow looks lik penis... WTF with this south america designs

Guest
Guest's picture

OMG! Where? Where did you see it? Can you show it to us? Or is it in your bottom drawer? Shut the fuck up and make something worthwhile of your time.

Guest
Sun Laboratories's picture

Good comments over here,I'd share some good products reviews for Sunless tanning,If any of u need can check out http://www.sun-laboratories.net

thanks

Sun Laboratories
Activity Score 4
Other at USA
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