Paper clips

Campaign
Agency Network: 
Published/Aired: 
March 2015
Sukasa:  Paper clips

Description

Print advertisement created by DDB, Ecuador for Sukasa, within the category: House, Garden.

Caption

Old pillow, bad day.

Advertising Agency: Veritas DDB, Guyaquil, Ecuador
Chief Creative Officer: Jairo Lezaca
Creative Director: Omar Montaño
Art Director: Alex Domínguez
Copywriters: Omar Montaño, Jairo Lezaca, Daniel Aguilar
Photographer: Ramiro Salazar
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Highest Rated

andarca's picture

good idea. bad execution. ( not clear) it should be only one guy. (its one pillow)

andarca
Activity Score 2
CrackerJackFlash's picture

I like, but maybe a little too lateral for the average audience.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

halaby87's picture

Nice

halaby87
Activity Score 10396
bo.fady's picture

not clear idea but it's cool

bo.fady
Activity Score 89
General Manager
T.'s picture

Stunning campaign. Great insight and great creative execution. Takes selling pillows onto a whole new level.

T.
Activity Score 1110

What's your ad telling the consumer?

damnson's picture

Damn nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

andarca's picture

good idea. bad execution. ( not clear) it should be only one guy. (its one pillow)

andarca
Activity Score 2
TheoDCDA's picture

Agree.

TheoDCDA
Activity Score 28
albinojc's picture

Love it.

albinojc
Activity Score 285
Art Director at AMP Propaganda |

cargocollective.com/albinojc

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