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Sadness, Guy

Campaign
Agency Network: 
Published/Aired: 
October 2010
Suicide prevention office:  Sadness, Guy

Description

Print advertisement created by Seven, Brazil for Suicide prevention office, within the category: Public Interest, NGO.

Caption

We transform sadness into hope

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
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Highest Rated

sintra's picture

needs help

sintra
Activity Score 699
Administrative
LeeHarvey's picture

By painting a funny face on your hand? I don't think so. Hope isn't about just a laugh. Too easy.

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

Agree with you completely. A letdown of all the places this premise and headline could have taken it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

this resource is not new at all.......

Guest
monsieurange's picture

Powerlessness

monsieurange
Activity Score 520
Creative Director
Roger Keynes's picture

A facade of happiness hiding the absolute despair???

Was this focus grouped at all???

Pull it and rethink it... seriously.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sintra's picture

needs help

sintra
Activity Score 699
Administrative
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