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Sadness, Girl

Campaign
Agency Network: 
Published/Aired: 
October 2010
Suicide prevention office:  Sadness, Girl

Description

Print advertisement created by Seven, Brazil for Suicide prevention office, within the category: Public Interest, NGO.

Caption

We transform sadness into hope

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
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Highest Rated

Cheerriiee's picture

I liked it, just make the copy BIGGER, that makes me sad actually!.

Cheerriiee
Activity Score 952
Graphic Designer
velle's picture

I've called suicide prevention hot lines before just to see how fast they'd pick up their phone. I swear if I was truly suicidal, I would have been dead by now. Just saying.

Seriously, sometimes the best thing (if you have no-one else) is someone who will pick up the phone fast and really listen.

These ads are visually interesting, but my first take out with the (happy-face) hand over face is the mask we put for the world to see - I don't know, maybe the message could be more related to that.
Just my two cents.

velle
Activity Score 1550
Copywriter
Roger Keynes's picture

Bang on, velle.

And make that four cents! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

velle's picture

Bang bang! :D

velle
Activity Score 1550
Copywriter
Guest's picture

They make sense but I doubt they have the right impact on sad people.

Guest
jamesrothenburg's picture

I agree with the first comment. To me the visual talks more about putting on a false happy face to the outside world. I think there is more inherent truth in that than what the headline actually says.

jamesrothenburg
Activity Score 554
Art Director
kergu's picture

the copy is weak..

kergu
Activity Score 6795
Roger Keynes's picture

This isn't working at all.

It's illustrating the darkness of the problem.

A facade of happiness hiding the absolute despair.

Was this focus grouped at all???

Pull it and rethink it, seriously.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Cheerriiee's picture

I liked it, just make the copy BIGGER, that makes me sad actually!.

Cheerriiee
Activity Score 952
Graphic Designer
Dzsoi's picture

Yep, it's not transforming but covering. Interesting but wrong visual.

Dzsoi
Activity Score 8609
Copywriter
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