No need for maneuvers

Agency Network: 
February 2014
Sugat:  No need for maneuvers
Sugat Print Ad -  No need for maneuvers


When Sugat asked us to launch their new funny shaped toasted pasta, we knew one thing for sure: dinner table dramas were over. Parents would no longer have to trick, manipulate and maneuver their kids into eating dull food. No more "It's a plane" monologues or "Open wide" arguments. Parents would now be able to relax while their kids enjoyed the new letter, number, and geometric-shaped pasta.

Print advertisement created by TBWA, Israel for Sugat, within the category: Food.


No need for maneuvers.
Funny shaped toasted pasta kids want to eat.

Advertising Agency: TBWA\YEHOSHUA, Israel
Executive Creative Director: Amit Stoler
Creative Directors: Koren Waise, Noga Kara
Art Directors: Udi Ovadia, Dafna Ashkenazy
Copywriter: Michal Perry
VP Client Services: Erez Barkats
Photographer: Yoram Aschheim
Log in to post comments
tirthomitro's picture

so w/o the "description" the ad is... is an ad?

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Perkptar's picture

Yes it is and it's a damn good one by the way.

Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.

Austin Video Production's picture

I like the approach of making something so simple seem epic in proportion. Nice.

Austin Video Pr...
Activity Score 1310
Featured Content

Latest Collections