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Agency Network: 
Published/Aired: 
November 2008
Sugar Blossom Cupcakes:  Eyes

Description

Print advertisement created by Santy, United States for Sugar Blossom Cupcakes, within the category: Food.

Advertising Agency: Santy, Phoenix, USA
Creative Director / Art Director: Adam Pierno
Copywriter: Jamie Dos Santos
Photographer: Julio Finesse
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Guest's picture

i like it. straight n simple

Guest
purplehazegirl's picture

i like the line ...

purplehazegirl
Activity Score 52
Photographer
Guest's picture

the lines are really familiar, ad-school headlines. ridiculous art direction.

Guest
ackattak's picture

It's true, the lines do sound vaguely ad-schoolish and forced. Could be due to the choice of client, which is also the type of niche, local business that is normally worked on in the classroom. This line may be the only salvageable one of the bunch. Use it as a jumping-off point, scrap the "ridiculous" art direction, and start over.

ackattak
Activity Score 396
Copywriter
Guest's picture

Do you even work in advertising?

Guest
ackattak's picture

Yes, Guest Commenter, I do.
Yourself?

ackattak
Activity Score 396
Copywriter
mikelite's picture

it's for a damn cupcakery, RELAX.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ackattak's picture

This is a comment board. I posted a comment. Deal with it.
It's not my fault these ads are less than stellar.

ackattak
Activity Score 396
Copywriter
Guest's picture

don't mind the line, but you can't even see the cupcake in the picture.

Guest
Guest's picture

RE:
it's for a damn cupcakery, RELAX.

so what? they still suck

Guest
shitix-'s picture

nice line,bad visual

shitix-
Activity Score 232
unmanman's picture

greetings

not great... although its good to see the product has been sorta 'covered' and not smacked in your face like in most contemporary advertising

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

its very nice

Guest
Guest's picture

Great cupcakes are not only delicious, they're beautiful. If you've ever seen (for instance) a Magnolia or Buttercup cupcake, you just want to look at it for a few moments before you eat it (especially devil's food with maple syrup butter cream frosting and sprinkles).
The cupcakes in these ads bear no resemblance to any great-looking, delicious cupcake I've ever seen. They do not make my eyes jealous of my tongue, and they don't make me jealous of this creative work (which is what all great creative work should do).

Guest
Guest's picture

I would prefer to the see the company name mark on top of the other wording to give it a cherry on top effect.

Guest
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