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Spring Summer Collection, 3

Campaign
Agency Network: 
Published/Aired: 
June 2018
Success Menswear: Spring Summer Collection, 3

Description

Clothes that help you beat the heat with ease.

Print advertisement created by SoS Ideas, India for Success Menswear, within the category: Fashion.

Caption

The Cool Summer High. Success, Dress To Win.

Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Soubhik Payra
Copywriter: Preetha Basu
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TinyTall's picture

Hi...Very beautiful campaign with such a simple thought...

However the Melon & Lemon work better with the presence of seeds around in the melon & Lemon center which also is round. They gel well & camouflage with the buttons. Other two are conceptually the same but visually they lack the "Camouflage" effect. Maybe you should have just stopped with two.

Overall very beautiful work! Congratulations!

TinyTall
Activity Score 12
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