Steve Gurney, Nutter

Agency Network: 
March 2011
Subaru Print Ad -  Steve Gurney, Nutter


Steve Gurney is a legendary New Zealand extreme athlete and inventor who has been supported by Subaru for many years. This ad demonstrates some of the activities and inventions he's been involved with. One item in the shot is not his. A warm glow to anyone who can spot it.

Print advertisement created by Barnes Catmur & Friends, New Zealand for Subaru, within the category: Automotive.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Director: Daniel Barnes, Paul Catmur
Head of Art: Crispin Schuberth
Copywriter / Art Director: Paul Catmur
Copywriter: Jesse Stevens
Photographer: Mat Baker
Account Director: Jo Cheyne
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AdBuzzer's picture

Excuse me, but what is the message for me in this ad?? It's nice that Mr. Gurney is a living legend and drives Subaru, but why should I give a damn 'bout it?

Activity Score 1174
Marketing Manager |

Davirus's picture

For having a blog where you talk about advertising reviews I was expecting a more smart review on this one.

Still, your skills on criticism are disappointing.

If I have to explain you the message beyond the visuals on this picture, then you have a very, very closed mind and poor knowledge on almost everything that surround you.

Which its a shame on someone like you in a place like this.

Activity Score 44
Valladolid, Yucatan. México |

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sirvan's picture

This was done before. In the mid-90's. It won a bunch of awards.

Activity Score 29860


"I love some things, and don't love some other things."

Lazarus's picture

Done. Done. Done.

Activity Score 1536
Creative Director
luispiter's picture

nice... i like it

Activity Score 2756
akshaysrikar's picture

what is it that you excatly like in this ad..... or any of the other 2000 ads that you've commented....... jus curious.

Activity Score 420
Ron Burgundy's picture

he likes that his hyperlink is piggybacking this sites ranking...prob. a bot if you ask me

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Andil's picture

The ad stands out visually, but I won't remember it, and it's been done before!

Activity Score 102
Glut's picture

done. next

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mdb1974's picture

It has been done before, not brilliant but it works. The demographic (20-50s outdoor sports guys) loves this stuff. I looked at every piece of equipment in the pic.

Activity Score 411
Art Director