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Respect, 1

Campaign
Agency Network: 
Published/Aired: 
September 2009
Subaru:  Respect, 1

Description

Print advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Caption

Get the sedan that commands respect.

Advertising Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Art Director: Todd Mackie
Copywriter: Denise Rossetto
Account: Michael Davidson, Geoff Taylor, Jeff Huether, Brian Tod
Media: OMD - Michelle Jairam, Meri Ward, Sonia Soares
Photographer: Frank Hoedl
Photography House: Westside Studio
Production: Rose - Ella Morrison
Studio: Ad Rules - Jane Davies
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Guest's picture

vey very bad.

Guest
Guest's picture

That big spot if light in the middle is well annoying! Why didnt they get rid of that?

Guest
Guest's picture

well... at least is not they tried to not ONLY do the bird one

Guest
dlue's picture

never thought leaves could show or not show respect, with that whole lack of sentient consciousness and all

dlue
Activity Score 342

cheers,
dlue

Hellas's picture

In all 3 ads you show respect that comes from nature (leaves, water, birds) but i don't get why would nature "respect" this car? If it was a hybrid it would work well but i don't understand this. Is this car faster than other cars? If so, show that other cars respect it giving it room/open road. Find what this car does better than others and shows that something relevant shows respect...

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

everartz's picture

i think this idea is been done before, i dont have the link but pretty sure that i was created somewhere.. so it makes this campaign unoriginal..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Make better ads. Fire the team.

Guest
harryposter's picture

no magic

harryposter
Activity Score 322
magician |

Magic!

Guest's picture

The same concept is being used before for Harley Davidson especially the idea of crows...

Guest
Guest's picture

Very beautiful car but the concept has been done millions of times before and the execution is also ordinary. Its missing the wow factor.

Guest
beckspuppy's picture

nice car but the concept and execution ordinary. Done before so many times!

beckspuppy
Activity Score 87
Makerere University
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