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Psycho

Campaign
Agency Network: 
Published/Aired: 
January 2011
Studio Universal:  Psycho

Description

Print advertisement created by Y&R, Italy for Studio Universal, within the category: Media.

Caption

Great cinema's collateral effect n.2

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Federico Chiesa
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
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mdb1974's picture

Like it.

mdb1974
Activity Score 411
Art Director
raz-ma-tazz's picture

Pretty cool. Sitting in class and the ad made me smile.

raz-ma-tazz
Activity Score 8
Mudra advertising, copywriter
javier bizarro's picture

nice idea, uggly art

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Ron Burgundy's picture

I think it works, please explain.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
HappyHour's picture

What's ugly about the art?

HappyHour
Activity Score 2381
luispiter's picture

is better.. but i dont like

luispiter
Activity Score 2756
comunication
sintra's picture

different

sintra
Activity Score 699
Administrative
CuriousPencil's picture

Very smart, love the gentle clues, the neon, the lot of it, lovely.

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Smart campaign.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MarioLuigi Bros's picture

Mah, non mi piace. Studio Universal merita di più.

MarioLuigi Bros
Activity Score 203
CommandZ's picture

This one and JAWS are the best, Taxi Driver doesn't make sense. BTW, is it me or does the guy in the sink look like Dudley Moore?

CommandZ
Activity Score 2511
Creative Director
CuriousPencil's picture

Ha! Absolutely; in 'Arthur', with a tophat in the bath. http://www.youtube.com/watch?v=iTXWUsm0L3U

CuriousPencil
Activity Score 4225
Copywriter
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