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Nevermind '91

Agency Network: 
Published/Aired: 
May 2010
Studio Brussels:  Nevermind '91
Studio Brussels Print Ad -  Nevermind '91

Description

Print advertisement created by Mortierbrigade, Belgium for Studio Brussels, within the category: Media.

Caption

100 albums that last
thursday 13th of May, from 10 to 6PM on Studio Brussels

Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe Deceuster
Art Director: Dieter Vanhoof
Copywriter: Thomas De Vreese
Photographer: Koen Demuynck
Graphic Designer: Laurent Lejeune
Producer: Patricia Van De Kerckhove
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Highest Rated

Guest's picture

On that day studio brussel, a radio station, plays the 100 best timeless records.

Guest
Shawali's picture

This is a morbidly good idea =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

vanderleun's picture

The baby in the liquid jar evokes fetus in the liquid jar. Fail. Badly.

vanderleun
Activity Score 71
jackal hunts's picture

Nirvana...

jackal hunts
Activity Score 325
Copywriter at India
SoCH_TO's picture

Bad Idea Man !! don;t get it

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Alan Zed's picture

Great idea, but a little bit scary !

Alan Zed
Activity Score 58
Copywriter at Paris
Guest's picture

Brilliant - how can anyone not get this?

Go have a look at the album cover...

Guest
capywriter's picture

I like it, but I would like to see this idea in a campaign. Are there any other executions?

capywriter
Activity Score 5512
Copywriter at Freelance
Hibon's picture

Oh boy...what's the point ?

Hibon
Activity Score 3734

Simple ideas are the best !

FourT6and2's picture

If you don't get an ad, it doesn't mean the ad sucks. It means you're probably not the target. This ad is a reference to Nirvana, you know... the band. An album cover of theirs had a baby in a swimming pool reaching out for a floating dollar bill. The ad is playing off of the timelessness of that album/band by placing that album cover image in a preservation jar. Get it? "100 albums that last." Honestly, if you're going to critique an idea and say it sucks, at least make an effort to understand it first.

FourT6and2
Activity Score 218
Student
Hibon's picture

Thank you, i get it now. No one said it "sucks" just that you don't get it in 4".Now it's clear!!! I'm sure that you don't get the sence of every ad you see.... people have 4" to look on a ad print. (those that are not on the target will have a good or bad idea from it, in this case the photo of the baby gives you the "negative idea" you get also that ?).

Hibon
Activity Score 3734

Simple ideas are the best !

capywriter's picture

Some additional info: '100 albums that last' is a yearly radio show on Studio Brussel. Listeners had about a month the time to send in a list with their all time favourite albums. During the show there's a countdown from 100 to 1, while playing a track from each album. Number 1 is obviously the most chosen favourite album. The album 'Nevermind' from Nirvana has been in the top 3 for years now. This year's result: 1) Pearl Jam - Ten 2) Nirvana - Nevermind 3) Radiohead - OK Computer. Here's the whole list: http://www.stubru.be/programmas/album100/dealbum100van2010 (you can listen to it as well, see below ;)

capywriter
Activity Score 5512
Copywriter at Freelance
Matias.anriqueZ's picture

good, its really good actually, biut i hate people who criticize 'couse they dont get the message,
and its there own fault, due to his ignorance, this got nothning to do about morbid thoughts or anything like that
ITS JUST ABOUT MUSIC

Matias.anriqueZ
Activity Score 10
Guest's picture

when you have baby in a jar, you will definitely evoke aversion from some people. but think it's quite a nice idea. would like this in a campaign though.

Guest
FourT6and2's picture

The people who would be turned off by this image of a baby in a jar are not the people this ad is talking to. The target of this ad are people who are familiar with Nirvana, grunge music and that slice of pop-culture. If you're turned off by the ad, that's ok. The ad isn't speaking to you. I don't think people on this site understand the concept of a target audience sometimes. Look at the client, look at the message being conveyed. It's obvious who this ad is for and that the image/message are appropriate.

FourT6and2
Activity Score 218
Student
mikeelrapido's picture

Sick..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Adaddicted's picture

Baaaaaad!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

If you are a rocker, you get it. I like it

Guest
Guest's picture

I get the image and the idea of preserving the album art in a jar, but I'm missing the connection with the line and the date. Can anyone explain?

Guest
Guest's picture

On that day studio brussel, a radio station, plays the 100 best timeless records.

Guest
imagineit's picture

It would be a great idea, except the baby looks like it's going to die.

imagineit
Activity Score 550
the_guest's picture

fantastic!

the_guest
Activity Score 175
Viranica's picture

damn good

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Guest's picture

Bad taste

Guest
POWER BOY's picture

Good idea

POWER BOY
Activity Score 40
Guest's picture

thats cute

Guest
Guest's picture

poor kid
:P

Guest
michelangelo's picture

foetus?

michelangelo
Activity Score 660
Guest's picture

Ignorant idiots. It's from nirvana's Nevermin album.

Guest
Miss Copywriter 22's picture

aww this kid is younger than the Nirvana album cover kid.....anyways i like the concept...wish there were more of the same sort....would have made a nice campaign...

Miss Copywriter 22
Activity Score 175
Copywriter
Guest's picture

who ever does not get it is probably retarded or isn't introduced to one of the greatest albums ever. great idea.

Guest
Camiwonka's picture

hahaha awesome!

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
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