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Weird Irish Accent

Campaign
Agency Network: 
Published/Aired: 
July 2013
Student Flights:  Weird Irish Accent

Description

Print advertisement created by TBWA, South Africa for Student Flights, within the category: Education.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Directors: Vincent Osmond, Jade Manning
Copywriter: James Andrews
Art Director: Byron Fraser
Photographer: Des Ellis
Typographers: Byron Fraser, Jade Manning
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Other Advertising Agencys: Pierre Du Plessis, Brett Steele, Craig Walker
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Highest Rated

Janayjoi's picture

How do you delete repetitive comments? This is ridiculous!

Janayjoi
Activity Score 84
Humber College-Creative Advertising
certaintly's picture

really really really confusing

certaintly
Activity Score 3988
Janayjoi's picture

Really? How so? Initially it's hard to read but you eventually get it and when you finally do, it's great because it proves exactly what the copy says: Booking the ticket is the easy part; understanding the accent? Not so much. They prove this by making the accent hard to understand when we read it. But here's a tip: read the words fast.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
certaintly's picture

how so?
because first you have flip the text in your head, then you have to decipher the "accent" , then you have to get the joke.
WAY too much work for an ad.
either find a way to simplify the idea or think of another idea.

certaintly
Activity Score 3988
Janayjoi's picture

But isn't that the entire point of the ad, though? If it were easy, then it wouldn't support the tag: 'Booking the flight( or whatever they said) is the easy part." There are so many ads that are simple and people flip over them like acrobats. Then, they say that the ads are boring, trite, etc. This ad does force you to stop and pay attention. Gets your brain going, which, to my opinion is a good thing.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Janayjoi's picture

How do you delete repetitive comments? This is ridiculous!

Janayjoi
Activity Score 84
Humber College-Creative Advertising
certaintly's picture

lol. you can't.
thing is, ads need to be concise, cus the viewer won't spend time trying to decipher something they don't care about. at least, that's the general thought behind advertising: capture the viewer quick before he moves on.

i dont know about the rest of the people here, but i tried deciphering the accent and couldnt. i got the idea only from the response of the other subjects.
for me, there are too many ideas going on here.
print ads need to be much more concise.

either use the weird accent to say something, or the backwards text, or the dialogues. but all of it together gets confusing and cryptic.

certaintly
Activity Score 3988
Janayjoi's picture

I'm pretty sure the backward text was really for perspective but I get what you're saying. Are you on twitter/ tumblr?

Janayjoi
Activity Score 84
Humber College-Creative Advertising
certaintly's picture

nope

certaintly
Activity Score 3988
Janayjoi's picture

.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Janayjoi's picture

.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
kleenex's picture

Font work is good.

kleenex
Activity Score 58797
Web Designer/Developer
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