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Weird Australian Accent

Campaign
Agency Network: 
Published/Aired: 
July 2013
Student Flights:  Weird Australian Accent

Description

Print advertisement created by TBWA, South Africa for Student Flights, within the category: Education.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Directors: Vincent Osmond, Jade Manning
Copywriter: James Andrews
Art Director: Byron Fraser
Photographer: Des Ellis
Typographers: Byron Fraser, Jade Manning
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Other Advertising Agencys: Pierre Du Plessis, Brett Steele, Craig Walker
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Highest Rated

Janayjoi's picture

It doesn't matter why words are floating or if there is a partition. The words are there to show what's being said. How else would you know what's being said in a print ad if you can't see the words? Anyways, this ad is interactive.It forces you to interact with the ad. It’s difficult to understand at first but you def have fun figuring it out. Plus, everyone loves to put on a good accent.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Phil Lestino's picture

Only the taxi works with the type as there is a natural glass partition in a taxi.The other two executions are not situations where glass partitions occur naturally and you start thinking 'why are the words floating about like that'????

Phil Lestino
Activity Score 1682
Janayjoi's picture

It doesn't matter why words are floating or if there is a partition. The words are there to show what's being said. How else would you know what's being said in a print ad if you can't see the words? Anyways, this ad is interactive.It forces you to interact with the ad. It’s difficult to understand at first but you def have fun figuring it out. Plus, everyone loves to put on a good accent.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
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