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Burgeronomics

Campaign
Agency Network: 
Published/Aired: 
July 2013
Student Flights:  Burgeronomics

Description

Print advertisement created by TBWA, South Africa for Student Flights, within the category: Transport.

Caption

Fly to America for only 242 cheeseburgers.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Adam Livesey
Copywriters: Vincent Osmond, Matthew Brink
Art Directors: Jade Manning, Adam Livesey
Photographer: Clive Stewart
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Production Manager: Craig Walker
Production Company: I/J Models
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Highest Rated

Gernot Hörwertner's picture

242 cheeseburgers don't sound that cheap to me.

Gernot Hörwertner
Activity Score 126
Copywriter
mcmulkinn's picture

I understand the concept. However, as a recently graduated student it doesn't resonate with me at all.

mcmulkinn
Activity Score 82
Copywriter
Gernot Hörwertner's picture

242 cheeseburgers don't sound that cheap to me.

Gernot Hörwertner
Activity Score 126
Copywriter
Diegonz's picture

Exactly, 242 burgers sounds quite a lot. And, the ad means students aren't gonna it burgers in quite a long time if they decide to travel?

Diegonz
Activity Score 44
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