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Wordnerd's picture

It won't see the car coming. apart from that: yep, nice

Activity Score 6620
Pauflies's picture

WOW good!
But the "Claim" wasn't necessary!

Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |


surzal's picture

Is it just me, or does anyone else realize - if it's for strong dogs where's the dog food for weak dogs or average dogs? Isn't it the Pedigree food, in its self, that makes dog's strong? So the headline should be something more like "Makes dogs strong".

Better yet, get rid of the line altogether as mentioned above. It is an extra layer, not needed.

Other than that, I like the execution. Nice.

Activity Score 30
thirty6chambers's picture

for strong dogs...(get pedigree) meaning it will "make" strong dogs. it's a very cliche line (for strong teeth.. get arm&hammer toothpaste , for fast relief get visine, etc.)
I see what you're saying but I guess that's another interpretation depending on how you read it.

Activity Score 1458
Art Director
Kateter's picture

"Isn't it the Pedigree food, in its self, that makes dog's strong?"

well, Pedigree is basically dog food that's pretty bad for any dog (strong, average or weak). quality-wise this is some of the biggest rubbish you could give to your dog. and many dog owners know that.
the point of this being that every dog owner who gets even a bit of info on dog food (or reads the label) will find this ad funny but extremly irrelevant.

besides that... this is nice ad ;-)

Activity Score 2013
thirty6chambers's picture

I really like this. Great work. I've seen the sold concepts for pedigree from various tbwa shops so this is just amazing to me.

Activity Score 1458
Art Director
hartspueler's picture

As an Austrian citizin and well-informed advertiser I can inform you, that this ad was never even close to being published. Actual pedigree work in Austria looks 100% the same as in all the other countries - except the dull and boring headlines are in German. Best regards.

Activity Score 296
jason argonaut's picture

Damn good. If this belongs to the 70s, you belong to the tung dynasty. Bravo.

jason argonaut
Activity Score 28
Artchique's picture

you, dear sir, are f*cking annoying and need to go away. take your rubbish non-constructive comments elsewhere.

Activity Score 164
Art Director
Fab's picture

Wordnerd, you're a retard

Activity Score 14
Art Director
Wordnerd's picture

Well Fab, do you work for tbwa austria? Then please explain, why they (you?) chose a highway here when it's completely unnecessary? my first impression really was "it's gonna be run over". it's no big deal really, but if you got a clean idea, you are targeting pet owners and you choose to put a dog in the middle of a road (a deep fear of any dog owner) when it could be a sidewalk or anything, then you are either inexperienced, too lazy to think or well, as you said it, retarded. thanks for you comment anyway. please don't stop now

Activity Score 6620
bmobmo's picture

Nah... You're just jealous. Don't cry, poor boy.

BTW: Great ad!

Activity Score 2
Tincho's picture

I am with Wordnerd.

Nice Ad by the way...

Activity Score 1081
Art Director
Fk Mikenj's picture

If i do this, i would replace the bone with a pack of Pedigree.

Fk Mikenj
Activity Score 197
Graphic Designer
fractalrene's picture

If it has extra calcium... then you have something there (actually, am drawing a sketch of that).

Activity Score 1500
fractalrene's picture

Nice. The kind of idea that looks so obvious that makes you think 'How I didn't thought of that...'
Good job.

Activity Score 1500
slambole's picture

really .... Nice Idea

Activity Score 19
Other at Art Director, Mumbai.
bummtschakk's picture


Activity Score 22
Senhora Kolossa's picture

wtf? seems to be a students work

Senhora Kolossa
Activity Score 479
Jung von Matt
adrianapr's picture

SK, why your comment is always the same: "wtf? seems to be a students work" ?...
the wtf question and the student's work phrase... are you a teacher or something??

it's becoming kinda boring, specially because you never explain WHY it's "student work" for you. i like your photo and i know you're blonde, but still, maybe everyone would like to know the reasons why you kill 99.7% of the ideas here.

by the way, i don't think it looks like student work at all, for me it's a very simple idea and i've never seen it before. that is quite surprising precisely because it's so so simple;
it really makes you think "how nobody thought of it before??" like someone said up there.

Activity Score 1250
rocketman's picture

man, don't bother, i think SK is one of those characters like bara bara baez or the guy with the dog fleas, who post things to amuse themselves when they're bored.
i just wish it didn't happen that often :)

Activity Score 385
Creative Director at jwt / glue
adrianapr's picture

yeah, SK and bara bara can have some drinks together and talk a lot.
which one you think is she in the photo, because.... oh never mind, both are blond.

Activity Score 1250
rituls_2007's picture

nice ad, good idea, clear n simple but great.

Activity Score 45
new delhi
daniel ieraci's picture

Very nice, made me smile.

daniel ieraci
Activity Score 331
Art Director
Lol's picture

Don't like it at all. So you exagerate and BAM! you have a great ad? It's not that simple. sorry.

Activity Score 127
Wordnerd's picture

actually they don't show a dog digging a BIG hole in the garden. that whould be that simple

Activity Score 6620
primo_susto's picture

SO! if the dog is that strong is because he is eating pedigree... and what the hell is he doing whit a eating-bone? so i think THAT bone is making that dog strong!!!

Activity Score 438
Graphic Designer
adrianapr's picture

it's a treat they gave him for good behavior. :P

Activity Score 1250
tahir's picture

its nice... i agree with pauflies that the claim wasn't necessary!

Activity Score 13
newMedia artist/graphic designer |


Absolut M's picture


Absolut M
Activity Score 1069
Marketing Manager
izmild's picture

no word. just imagine the impact of picture.

Activity Score 770
Associate creative director |


adsref's picture

i agree that the bone and the copy doesn't have to be there
also, why highway?
a concrete floor will do the same trick

Activity Score 240
Andrey Vaslit's picture

Great, no more words necessary.

Andrey Vaslit
Activity Score 210
faissalo's picture

Headline spoils it. Otherwise awesome.

Activity Score 718
Art Director |

Nice init

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