Optimize the sun, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009
String Beauty:  Optimize the sun, 2

Description

Print advertisement created by JWT, France for String Beauty, within the category: Health.

Advertising Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee
Art Buyer: Emmanuelle Collin
General Director: Olivier Sebag
New Business Director: Anne Doizy
Strategic Planner: Marc Reynolds
Log in to post comments
NastyJester's picture

It looks impressive, it's just... I don't get it.

NastyJester
Activity Score 740
Copywriter
gmint7's picture

:::J:::
lol

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

Wordnerd's picture

same here. wrong line?

Wordnerd
Activity Score 6690
Copywriter
Notorious's picture

i love it, i understand it, but still i think it needs some art-directing work although it's AWSOME photoshop work :D)

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Wordnerd's picture

if you get it, why don't you tell us?

Wordnerd
Activity Score 6690
Copywriter
Notorious's picture

They're saying this cream once its over your body, your skin will be blinds protecting you - i feel sorry for you, with all those points, you still couldn't get it.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Wordnerd's picture

i get what they are trieing to say by the product alone. i don't get it, means i don't get the deeper message that seems to be there. blinds protecting my skin don't give me tan. but they are actually well tanned. the line is 'optimizing the sun'. this doesn't fit together at all. or do you think this is a clear message?

Wordnerd
Activity Score 6690
Copywriter
Notorious's picture

I think the message is clear and the visual is so perfect but maybe you're right. the copywriter should have got straight to the point (by point i mean the visual).

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Notorious's picture

I believe even the art-directing work is great, I guess I was just being stupid. Thank you. Nice work ohmed

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Notorious's picture

I believe even the art-directing work is great, I guess I was just being stupid. Thank you. Nice work ohmed

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Notorious's picture

..

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

it´s a curtain, one of those wich let only some of the sun´s light go through. It won`t work for everybody

Guest
Guest's picture

oh god this is stupid

Guest
Notorious's picture

They're saying this cream once its over your body, your skin will be blinds protecting you

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

capywriter's picture

Yeah, but it's the blinds that are tanned. So the skin and the blinds are 1? Shouldn't the blinds be an extra layer protecting the skin, not actually being the skin...?

capywriter
Activity Score 5513
Copywriter at Freelance
Notorious's picture

First, I love your name, now going to your comment, yes you are right, but still dear, the ad is saying the cream has this "magical" effect that will turn your skin into some guardian that protects your body from UV rays.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

theanc's picture

This is pretty good work.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

The Brazil`s Flag colors are present in the add. This link is not necessary.

Guest
Guest's picture

Interesting concept, direct and to the point.

Guest
TRICKY's picture

i believe its lost in translation i hope the french copy is better

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Notorious's picture

right on tricky

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

maashookshee's picture

its good idea different and look great .. respect .

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Visualy like it clear meassege. The line could be better, why optimize the sun when you are talking about sun protection. I think things it come from paris there was a bad translation.

I think it work without the line.

Guest
Guest's picture

i'm loving it nice work ahmed! miss lo.

Guest
PERP's picture

ok, now, that's just sad.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

alausa's picture

Great visual.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Advertisement
Featured Content

Latest Collections

Advertisement