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WQ graphics's picture

Ivan whats with you & typography?

WQ graphics
Activity Score 37
Creative Director
teenie's picture

Me no get.

Activity Score 1894
XL's picture

Brilliant! Nice play on words as well as timeliness.

Activity Score 214
EGGO's picture

I like the "Trump Donald" one more but this is still great.

Activity Score 354
Other |

You have to hate advertising in order to truly love it.

jimkuz's picture

Me no get either.

Activity Score 412
Graphic Designer at Freelance
heisthejuan's picture

A good line based on current events, but isn't this just copying someone else's campaign and throwing in a headline that works?

Activity Score 8
thirty6chambers's picture

sure is.

Activity Score 1464
Art Director
Rog's picture

I'm a Writer and I wouldn't mind being described this way! :D

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

dynatop's picture

anybody explain pls, this one and the Trump one. thx

Activity Score 212
Other at cgen media |

from guangzhou/canton china

gmint7's picture


for me.. this is so-so . coz its not about the magazine at all...

nothing more than a clever pun : )

Activity Score 2673
Art Director at ad grad @ S Francisco |


vurtomatic's picture

Economist has
striking writers.
Totally about.

Activity Score 364
vurtomatic's picture

A pun that banks on current affair
Question the use of 'striking'
Not an oft-used description
for writers.

Activity Score 364
JAGGY's picture

I can already smell people anonymously defending this ad. But I really don't like it.
PS: All serif fonts are not Times New Roman.


Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

krautland's picture

okay line. the campaign is so famous though that you cannot help yourself from comparing it to other ads from it. this execution will hurt your student book.

Activity Score 3212
Art Director at erm... no calls please.
Edwina's picture

Hi everybody,

Thanks for all the comments, all criticisms good or bad are always helpful. Just to explain, for our class we looked at a wide selection of ads from The Economist, being great as they are. After that, our brief was to produce our own ad. This is obviously my result. I did explain this on submission but it has not been included. I respect your point Krautland and agree it's a famous campaign but a brief is a brief, I'm sure you can agree with that.

Jaggy, the font is Ecotype but was unfortunately not available to me.

Thanks again all!

Activity Score 146
DIT Dublin
Black.Rainbow.'s picture

if you're going to copy the style, at least do it as well or better - no easy thing, admittedly. but you'd be better creating a new economist feel. it's also quite forced. 2/10 though as there are no grammatical errors.

just read your explanation though after writing what's above - so, fair enough, you had an assignment. still, the main problem is that 'striking' is a forced description for a 'writer'. i understand that the idea is to play with what's in the news, but it fails because of the forcedness of the adjective. this is easily seen when we realise that 'striking descriptions' would be the kind of noun that more naturally fits that adjective.

my advice would therefore be to make sure your copy is devoid of such potential problems.

Activity Score 162
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