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Shouts, Army

Campaign
Agency Network: 
Published/Aired: 
July 2009
Strepsils:  Shouts, Army

Description

Print advertisement created by Euro RSCG, Spain for Strepsils, within the category: Confectionery, Snacks.

Advertising Agency: EURO RSCG Spain
Creative Director: Germán Silva
Art Director: Jacobo Concejo
Copywriters: Luis Munné, Dani Balbás
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scarfinati's picture

nice -- theres a clear benefit here expressed in an interesting way

scarfinati
Activity Score 843
Art Director
ivan's picture

Client must have been happy with the size of this product shoot.

ivan
Creative Director at Ads of the World
scarfinati's picture

Mm. Looks actual size when you click on the link

scarfinati
Activity Score 843
Art Director
indrek's picture

Do not get the idea. I know it is about the sore throat, but... I dont get it. Explain?

indrek
Activity Score 163
indrek's picture

Do not get the idea. I know it is about the sore throat, but... I dont get it. Explain?

indrek
Activity Score 163
jsptrck404's picture

can you yell with a sore throat? (ta-daa)

jsptrck404
Activity Score 437
Art Director |

| think small |

indrek's picture

At first I thought he was coughing. Wy did he eat em so much? And why is he on the top of the left corner?

indrek
Activity Score 163
Guest's picture

I believe he's in the top left because people read from top left to bottom right in Europe.

Guest
scarfinati's picture

why did he eat so much?
Becuase drill sargeants yell a lot = lots of drops.

And why is he on the top of the left corner?
cmon dude, we read left to right. As you scan across the page and follow the path of used drops you get the message.

its a story. yelling drill sargeant + used drops + scared private = product benefit

scarfinati
Activity Score 843
Art Director
indrek's picture

So he started to eat em from the lower right corner. Still, it looks like coughing. In the other pictures it looks like coughing as well.

indrek
Activity Score 163
Guest's picture

Do you even know what Strepsils are?

Strepsils are lozenges that contain mild antiseptics, which can kill bacteria associated with mouth and throat infections.

Why would a drill sergeant, someone who yells, need something that's meant for killing bacteria in the throat when one has a cold?

FAIL.

Guest
Reality Check's picture

A clever idea, but it's not quite pulled off because of its ambiguous characters (save for these two) and willy-nilly lozenge path.

Reality Check
Activity Score 2549
Guest's picture

Nice work. Looks even better full size.

Guest
Dev Kumar's picture

Good...but only for agency folks. I don't think the end-user of Strepsils matter one bit, does he? After all, he would go for Strepsils anyway, given it's heritage. So why not give him a headache and then roll out a new pain reliever? Honestly, you won't dare communicate like that if you're aiming to get into a new market, would you?

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Bob08's picture

Not simple, not direct.

Bob08
Activity Score 749
patUDAY's picture

Like it too.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

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