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loader's picture

it was done better for nike skateboarding,
it was a clip, not a print ad.

loader
Activity Score 1146
Copywriter at Pristop
SeanMartin's picture

While I appreciate the slight wit of the piece (and it is very slight), he *still* looks lika skateboarder lying in the road.

This is one of those instances where the creative should have pushed the conceit much, much further, with a more outrageous sense of the visual, rather than opting for an unnecessarily "cute" idea.

SeanMartin
panasit's picture

Wear Fenchurch and you will get beat up by your classmates and left in the middle of the road.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

loader's picture

it was done better for nike skateboarding,
it was a clip, not a print ad.

loader
Activity Score 1146
Copywriter at Pristop
thirty6chambers's picture

Way to rip off W+K...

Here's the Nike SB TVC
http://youtube.com/watch?v=_dCeRRU-6Tk

thirty6chambers
Activity Score 1464
Art Director
SeanMartin's picture

And even then it wasnt original. Remember Harold's Crayon?

SeanMartin
Amy Wigg Marketing Manager Fenchurch International's picture

Just for the record, i fully agree with your comment. This ad campaign wasn't approved by us - McCann Ericsson did this completely off their own back without our approval. The real campaign launches next month and was designed I LOVE DUST a small UK agency with fresh and original ideas.

Please spread the word!

Amy Wigg Market...
Activity Score 4
Marketing Manager |

Marketing Manager

Fenchurch International Ltd.
Unit 30
Westwood Business Park
Concord Road
Acton
London
W3 0TH

+44 203 110 0300

coronam's picture

yeah, nike did it better.

coronam
Activity Score 162
Copywriter
john doe's picture
john doe
Activity Score 1571
Art Director
rajar's picture

would've been better as ambient though...

rajar
Activity Score 91
Art Director at Team Young & Rubicam
Monjet's picture

I haven't seen the Nike SB TVC, but that one rocks! I like it a lot! This Fenchurch ad is really the same...

Monjet
Activity Score 175
advertising agency
Mr.Top's picture

this clothes are for the lame skateboarder who can't do any tricks?

Mr.Top
Activity Score 728
diekatzeimglas's picture

Donebefore. Make sth. new. Please!

diekatzeimglas
Activity Score 16
Copywriter at Hamburg, Jung von Matt
Amy Wigg Marketing Manager Fenchurch International's picture

Oh dear, this is not good at all...let me put the records straight!

Fenchurch International Limited is aware of an unauthorised advertising campaign named 'Fenchurch StreetWear' initiated by a Dutch advertising agency. This campaign was not requested, sanctioned or authorised by Fenchurch International Limited and Fenchurch International Limited takes no responsibility for its contents whatsoever.

We pride ourselves on the creativity and originality of our ad campaigns and we also strive to work with the freshest new talent with the best new ideas.

The real Spring 08 campaign was the brainchild of UK agency I LOVE DUST. Check out their blog on www.highsnobiety.com and spread the word.

Thanks for listening,

Amy

Amy Wigg Market...
Activity Score 4
Marketing Manager |

Marketing Manager

Fenchurch International Ltd.
Unit 30
Westwood Business Park
Concord Road
Acton
London
W3 0TH

+44 203 110 0300

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