StreetWear Skateboard
Description
Art Director: Paul Best
Copy writer: Paul Fraser
Photographer: Maurice Heesen
Retoucher: Stephan Lesger
Other additional credits: Jochem van Berne
Highest Rated
it was done better for nike skateboarding,
it was a clip, not a print ad.
While I appreciate the slight wit of the piece (and it is very slight), he *still* looks lika skateboarder lying in the road.
This is one of those instances where the creative should have pushed the conceit much, much further, with a more outrageous sense of the visual, rather than opting for an unnecessarily "cute" idea.
Wear Fenchurch and you will get beat up by your classmates and left in the middle of the road.
-Tung
--good idea is enemy of great idea
it was done better for nike skateboarding,
it was a clip, not a print ad.
Way to rip off W+K...
Here's the Nike SB TVC
http://youtube.com/watch?v=_dCeRRU-6Tk
And even then it wasnt original. Remember Harold's Crayon?
Just for the record, i fully agree with your comment. This ad campaign wasn't approved by us - McCann Ericsson did this completely off their own back without our approval. The real campaign launches next month and was designed I LOVE DUST a small UK agency with fresh and original ideas.
Please spread the word!
Marketing Manager
Fenchurch International Ltd.
Unit 30
Westwood Business Park
Concord Road
Acton
London
W3 0TH
+44 203 110 0300
would've been better as ambient though...
I haven't seen the Nike SB TVC, but that one rocks! I like it a lot! This Fenchurch ad is really the same...
Donebefore. Make sth. new. Please!
Oh dear, this is not good at all...let me put the records straight!
Fenchurch International Limited is aware of an unauthorised advertising campaign named 'Fenchurch StreetWear' initiated by a Dutch advertising agency. This campaign was not requested, sanctioned or authorised by Fenchurch International Limited and Fenchurch International Limited takes no responsibility for its contents whatsoever.
We pride ourselves on the creativity and originality of our ad campaigns and we also strive to work with the freshest new talent with the best new ideas.
The real Spring 08 campaign was the brainchild of UK agency I LOVE DUST. Check out their blog on www.highsnobiety.com and spread the word.
Thanks for listening,
Amy
Marketing Manager
Fenchurch International Ltd.
Unit 30
Westwood Business Park
Concord Road
Acton
London
W3 0TH
+44 203 110 0300
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