StreetWear BMX
Description
Art Director: Paul Best
Copy writer: Paul Fraser
Photographer: Maurice Heesen
Retoucher: Stephan Lesger
Other additional credits: Jochem van Berne

Even more than the previous one, this looks like a guy lying in the street -- but with the addition of the car, now it seems more a public service announcement about motor accidents.
I agree it's sending a little bit of a mixed message. Streetwear and having him lying in the street is a little loose of a connection for me. Either way, beautifully executed and art directed - you'll probably see it in Archive next month.
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brandon

Good grief. *Everything* has been done. That's no longer a surprise. And it's getting a little tiresome when the best people can do around here is go looking for copycats that we all know pre-exist.
*Of course* it's been done. The question is: does the current version of this idea work or not? If so, why? If not, why not?
Nadav kander did this idea way better for levi's 551.
really good idea but the mercedes is on the wrong place. its a walkway i think? is there anything about mercedes??
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don't be affraid of design.