Log in to post comments

Highest Rated

JAGGY's picture

I've seen this in the form of a TVC

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

SirFar's picture

Thats's very nice!

SirFar
Activity Score 141
Art Director
Wordnerd's picture

yeah well done! funny its very close to that waterpump campaign yesterday..

Wordnerd
Activity Score 6690
Copywriter
GianT's picture

True, but the execution of that one is better

GianT
Activity Score 56
Bye's picture

Doesn't work in print at all in my opinion. It shows the exact weakness the tvc had but style won over substance, here it doesn't. Point being, who would sell a bookshelf, or an old stove. You sell the stuff you don't need and people would actually buy. They at least could've made it relevant in print.

Bye
Activity Score 1464
Wordnerd's picture

right but the message is: "sell your stuff fast" And that's totally clear. i guess just ad guys see those problems you do. no offence ;)

Wordnerd
Activity Score 6690
Copywriter
Catwah's picture

That's a poor comment! The idea of the ad is you can sell what you want. Quickly. Maybe YOU wouldn't sell a bookshelf or an old stove, but maybe plenty of people would. And if you can sell such undesirable items so quickly, imagine how quickly you can sell more desirable items. So, you're not talking about the message/proposition of this ad, you're talking about how irrelevant it is to you/your lifestyle... which defeats the point of this website. I think the ad is ok, personally. But, it delivers what is required and in an interesting enough manner.

Catwah
Activity Score 58
Art Director
Bye's picture

Yes indeed, I was talking about how irrelevant and unidentifiable the examples were, is that wrong? Should it be limited to how well it shows the proposition? There's more to ads than that.

Bye
Activity Score 1464
Brownsugar's picture

Haughty Kris, this ad is for Peru, where old bookshelves and kitchens are surely sold via Classified ads, so the ads are irrelevant for you but relevant to the target they are meant for. And that is called "advertising".

Brownsugar
Bye's picture

Ok, fine. I might've been a little stuborn on this because I really don't like direct translations from tvc to print. From a consumer's standpoint I simply don't like it, as an adperson I guess it shows the proposition well. But don't forget there's always a subjective element to it.

Bye
Activity Score 1464
copyanalysis's picture

Seen it before, many times

copyanalysis
Activity Score 62
Copywriter
DCL's picture

Well guys... this ad is from 2004, its quite old so...

DCL
JAGGY's picture

I've seen this in the form of a TVC

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Boas ideas's picture

aviso viejo pero bueno!!

Boas ideas
Activity Score 265
Creative Director
Kithsiri Lelwala's picture

Copy given a chance to understand. anyway can advertising counts.
approved.

Kithsiri Lelwala
Advertisement
Featured Content

Latest Collections

Advertisement