Mr Choo

Campaign
Agency Network: 
Published/Aired: 
April 2012
Stivoro:  Mr Choo

Description

Print advertisement created by Iris, Netherlands for Stivoro, within the category: Public Interest, NGO.

Caption

This image is made up of 6,989 cigarettes. That's about a year's supply. You could get to know Mr Choo very well for the same money.
What are you giving up?

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director / Copywriter: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte
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Highest Rated

Abhishek Parikh's picture

Neither the idea nor the execution is novel. However, as a pair it works great.

Abhishek Parikh
Activity Score 568
MicheleVirgilio's picture

good idea not so the realization for me

MicheleVirgilio
Activity Score 2617
chuckieT's picture

This one is too vague compared to the 'round the world one. I liked when they told me exactly what I can buy.

chuckieT
Activity Score 680
Creative
Abhishek Parikh's picture

Neither the idea nor the execution is novel. However, as a pair it works great.

Abhishek Parikh
Activity Score 568
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