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Telephone

Campaign
Agency Network: 
Published/Aired: 
November 2010
Like
19
Views
6224
Stimorol:  Telephone

Description

Print advertisement created by Ogilvy, South Africa for Stimorol, within the category: Confectionery, Snacks.

Caption

Longer flavour.
Longer chew.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Copywriter: Peri van Papendorp
Creative Director / Art Director: Jamie Mietz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Photographers: Guy Neveling, Barry White
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Guest's picture

Why in Ukraine is impossible to find and buy Stimorol?

Guest
Anonymous Author's picture

I'm all for this product if this is the result of using it.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mireia's picture

i didnt get it. someone explain please?

mireia
Activity Score 356
Copywriter
Guest's picture

My assumption is that normally the bottom of this phone would feature a large amount of gum that has lost it's flavor and thus people don't want to chew, but because this retains flavor people don't just stick it to the bottom of stuff.

Guest
Guest's picture

Because you chew longer, you don't need to stick it to the bottom of a telephone or desk etc.. not the strongest piece of communication I've seen...

Guest
LeroyChristian's picture

If Ogilvy is still alive, he will be very angry

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

please someone explain in clear words the concept of the campaign.

Guest
Guest's picture

mireia,
there's no gums sticked to the chair, desk or phone (as usually happens) because these gums is still chewing...

Guest
Guest12345's picture

mireia, there's no gum sticked to the chair, desk, phone, etc (as usuaully happens) because these gums is still chewing...

Guest12345
Activity Score 8
ichan's picture

@ Guest12345, thanks for explaining, i didnt get it too at first.

ichan
Activity Score 80
vasskliss's picture

Nice.

vasskliss
Activity Score 36
Guest's picture

what a stupid advert.did stimorol loved it???

Guest
Guest's picture

eh. uninspiring. just seems like a forced "look at me and how clever I am" without understanding people.

Guest
JCSaiKrishna's picture

Seems the director tried to act too smart, too much creative that no one except the director would get it!

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

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