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mpindy's picture

I love the feel of the ad and it's really nice how the stilts move your eye through the piece but I guess I am just not a fan of the exaggeration (unless this really is a bizarre sport that I am unaware of). The guy running in the background doesn't seem to be running toward the ball or anywhere in paticular, kind of awkward for me.

mpindy
Activity Score 165
Graphic Designer
scuds's picture

The guy in the background is running onto the pass the guy on our right is obviously about to make - a classic football (soccer) move.

This add really talks to me - and as I am the target audience that means it works... which I guess is the idea...

scuds
Activity Score 8
Advertising
mpindy's picture

Good to know. I am not a sports enthusiast so I guess this just flew over my head. Appreciate the reply.

mpindy
Activity Score 165
Graphic Designer
Zemane's picture

The good old right-corner-pack-shot trick.
Bad ad.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

fractalrene's picture

The product shot and text can use some art direction, a more agressive layout and fonts. I like the ad, but I think that the environment is too clean. Make it more extreme.

fractalrene
Activity Score 1504
Copywriter
credosian's picture

i like the feel of it.

'the feel'--- thats sports now.

but yes, the sub head cud be crisper.

nice one. BRING IT ON :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

gienel's picture

cool

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

benjaminbrown's picture

Gosh that's awful. I can't believe you all like it.

It's so utterly masculine.

benjaminbrown
Activity Score 439
Creative Director
Salet's picture

I play soccer, basketball and pretty much any other sport I come upon. With that being said, everyone I know hates ads like this, especially ones that change current sports to something with, I don't know, stilts.

As a favor to no one, I'm going to e.mail this ad to a few friends who aren't in the ad industry and simply ask, "What do you think of this ad?" No persuasion on any part. I'll post the responses when I get them.

Salet
Activity Score 288
Copywriter
Salet's picture

So hand to heart, this is the first response I got. I think it sums it up pretty well. (Note: this guy is not in advertising, but he is in your demographic.)

(Me)
Can you guys do me a favor and tell me what you think of this ad? Thanks.

(Response)
Hope I'm not hurting any feelings, but to be honest, I think it's pretty dumb. Soccer on stilts reminds me of those horrible McDonald's commercials where they play street hoops on rollerblades. The unrealistic premise distracts attention from the product. Both ads make me NOT want to buy the product if only out of spite. Also, if this is supposed to be futuristic (with the subliminal message that Powerade is the drink of the future), it completely misses. It looks like 4 oil workers are taking a break from fighting invading bugs from another planet to play a high-intensity game of stilt-ball before doing things to each other that the Bible explicityly prohibits. I mean, if you were to drop the product from the corner and replace the soccer ball with a giant bug holding a laser gun and you could be looking at a movie still from some terrible B-flick. Needless to say, I'M SOLD!

Salet
Activity Score 288
Copywriter
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