Also From This Campaign 6
Description
Print advertisement created by DPZ, Brazil for Stilnet, within the category: Professional Services.
Creative Directors: Marco Versolato, Fernando Rodrigues, José Zaragoza
Art Director: Bruno Landi
Copywriter: Guilherme Fleury
Photographers: Estúdio Moretti, Leandro Viana
Okay, colour me a bit confused. I've looked at all of these ads and, for the life of me, cant figure out what's being sold here. "Keep track of your printing in real time"? Okay, but what's that got to do with CDs? And given the examples of what you can do with your CDs, who's the market here? College frat boys?
Couldn't agree with you more. It's a little edgy and grungy for a company offering professional services.
---------------
I think, therefore... yeah.
Stillgraf is a printing company. They're advertising some kind of online file upload service, so you don't have to burn'em anymore.
Exactly, they're offering a service to allow digital data to be exchanged between parties without a physical transportation device (CD, flash drive, etc).
This version lacks some of the thought that the other ads have. Scratched and damaged CDs have been called coasters for years. In fact, I know someone who transferred all his music to his computer, backed it up on his hard drive, and now uses the old CDs as coasters in his house. Coasters, drink trays, not much difference.
they're right that CDs are on their way out, but it seems like a slew of other products could own a better angle on that fact. besides, this never gets to the point that they accept uploads.
Latest Collections
