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Wireless Hotspot

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by TBWA, Australia for Stihl, within the category: House, Garden.

Caption

Wireless hotspot.
Get real. Get outside.

Advertising Agency: WhybinTBWATequila, Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Amelia Birrell
Copywriter: Chris Ellis
Account Director: Laurelle Esse
Account Manager: Niki Rawling
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tillfu's picture

stop spamming !!!

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
vote4pedro's picture

This approach is completely overdone. It has become an advertising cliché.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

I like the idea even if it is overdone.

kleenex
Activity Score 52690
Web Designer/Developer
ace85le's picture

Ya but what are they selling?

ace85le
Activity Score 3935
Marketing Manager |

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sirvan's picture

Excatly. An over-done idea for a product that has no real connection to that over-done idea.

I'm shocked at the high ratings these are getting.

So sad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

superniranjan's picture

it will look good as wallpaper on my mobile :)

superniranjan
Activity Score 30
mdb1974's picture

You know what makes these ads good? Showing up on FB. When your print goes viral it doesn't really matter what all the "ad guru's" think, it's a success. I looked them up here after they showed up several times on my feed. Think it's the first print campaign to do that.

mdb1974
Activity Score 411
Art Director
vote4pedro's picture

That doesn't make an ad good. More often than not, it's because people are making fun of your ad. Case in point, the North Dakota Tourism ad.

http://abcnews.go.com/blogs/business/2012/01/north-dakota-tourism-too-...

vote4pedro
Activity Score 4601
Copywriter
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