Warriors, 3

Agency Network: 
June 2011
Stihl:  Warriors, 3


Print advertisement created by Scholz & Friends, Germany for Stihl, within the category: House, Garden.


Defeat the forest. Stihl.

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Galo's picture

I gave 1 star just because there is no 0 option... And you whats worse? The art direction in this ad is great! Sorry, guys, you should really have tried harder in this one. With this execution, I'm pretty sure you could.

Activity Score 442
Glut's picture

so inappropriate

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
shortafella's picture

very bad and inappropriate copy.

Activity Score 1057
Copywriter at GRAFFITI BBDO |


everartz's picture

Green peace should stand against such campaign.. Even the art is beautiful, its still anti nature in a way

Activity Score 7571
Art Director |

| everartz |

AKesseli's picture

C'mon, it's not too bad. Inappropriate is going too far. Everyone is aware of what chainsaws do. It's not like someone that doesn't need a chainsaw is going to buy one just to cut down trees. It's a tough product to market. I would have played on the fact that Environmentalists were going to freak out though. "Defeats the forest AND green peacers."

Activity Score 210
Boston University
morse's picture

Fantastic work, but I feel sorry for the forest.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rotzgoht's picture

It's better as a one-off, or at least change the copy. I am convinced that this is another Ad lost in translation. The first on just looks so cool and unique, it's shame they did it the same way three times.

Activity Score 184
Tommy G.'s picture


That's what I'm hearing. Why anyone would need to fight the forest.
You should pay more attention to the client's need.

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
ofalltheginjoints's picture

are you serious? this is a brilliant execution on a fantastic idea. the art is engaging, a skill important to any ad in a sea of ads. and the copy is great too. I think they took the idea of what it feels like to hold a chainsaw and visualized it. There's something primitive about it, a man getting the chance to feel like a man. and I think the symbiotic relationship between the enraged warriors running towards battle (how they might look at the exact moment of impact), and the imperative word use of "defeat" in the copy, really places the consumer in an important, maybe even self-aggrandizing role. If I lived in an apartment in Manhattan, I might consider buying a home in a rural area, wearing more denim, and grow a beard in hopes that one day - I could promote myself to the use of this product.

Activity Score 23
Other at USAF
sirvan's picture

Wow. You Greenpeacers need to chill out. This is a nice visual execution for a CHAINSAW that CUTS DOWN TREES. Jeesh.

Activity Score 29754


"I love some things, and don't love some other things."

Jupiter's picture

greenpeace would be hopping mad the moment they see this ad haha

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

bhuvneshwar.chd's picture

bulls eye.
like it.

Activity Score 983
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

jjf's picture

I LOVE the art direction but 'defeat' the forest? So the forest is our enemy?

Activity Score 258
Copywriter at LINs Advertising & Marketing
purshotham's picture

All these ads are great..and sells product, without copy too...

Activity Score 453
Manoma's picture

I love... still and again ;-)

Activity Score 1092
ace85le's picture

Very peculiar.

Activity Score 3933
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

gpernarella's picture

where's the copywriter moral and ethics? total FAIL!!!

Activity Score 46
Graphic Designer at internship at Nölck Red América / study in IUNP las Mercedes
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