Agency Network: 
December 2010
Stihl:  Tree


Print advertisement created by DDB, New Zealand for Stihl, within the category: House, Garden.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim
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morse's picture

Nice and simple. Message is clear.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture

Idea is smart and clean. Like it a lot. Art direction is really bad however.

Activity Score 2712
Art Director
jackmancer2017's picture

Agree partly on the art direction, could have been more. But love the idea :)

Carlos Garcia's picture

Love the idea. Art could be better but the idea is awesome.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


mdb1974's picture

Hey, here is a brilliant idea. Lets show how your product can destroy a 150 year old landmark.

Activity Score 411
Art Director
Billoughsby's picture

For me, this comment cut this particular ad off at the knees. You're right. It's a negative connotation that is right out front there and in your face.

Activity Score 5154
Art Director |

That's it.

Chelsey Homan's picture

How fun would it be if the dotted line was actually perforated? And you could just tear the tree in half! I'd get way too much of a kick outta that one.

Chelsey Homan
Activity Score 90
Anonymous Author's picture

Dotted line as cutter guide = good idea. Image and execution = lazy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

jackblack's picture

Not sure if I think it's too simple? Or just brilliant? Ah hell, it's the holidays - it's brilliant!

Activity Score 2362
Art Director
chamindarathnayake's picture

what a beauty!!!!

Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Sdb's picture

Lovely and simple execution.

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
ERROR404's picture

nice idea. terrible choice of a stock photo! cutting off such a beautiful tree is so wrong!

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
ronstr's picture

@ Chelsey: good thinking!

Activity Score 140
Creative Director at art director
Jon-Paul Mountford's picture

like the idea but the artwork is less than captivating.

Jon-Paul Mountford
Activity Score 890
Photographer |

Miss Copywriter 22's picture

totally agree with mdb1974 's comment

Miss Copywriter 22
Activity Score 175
suresh90's picture


Activity Score 620
Art Director at visualizer |

piratasolar's picture

definitivamente esto es una porquería. es como vender armas con una foto de Bambi en la mira. a quién se le ocurrió semejante estupidez de poner un árbol tan hermoso y antiguo? no era lo mismo poner un leño? idiots...

Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
shah wali jan's picture

ok Lovely and simple execution.

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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