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Lego Chainsaw

Agency Network: 
Published/Aired: 
May 2010
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Stihl:  Lego Chainsaw
Stihl Print Ad -  Lego Chainsaw

Description

Print advertisement created by The Foundry, Australia for Stihl, within the category: Electronics, Technology.

Caption

If its parts aren't genuine, it's not serious.

Advertising Agency: The Foundry, Melbourne, Australia
Creative Director: Annie Price Pat Baron
Art Director: Matt Hine
Copywriter: Nathan Burley
Photographer: Hugh Peachey
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Highest Rated

velle's picture

agreed - this is a bit off strategy.
saying if the parts are not original, its not serious isn't enough to convince me to buy the original parts when they'd prob be a bit more expensive - when the non-original parts seem to work just as well, and as safely.
i have no incentive to change.
the lego chainsaw is a nice work of art, but it does nothing for me as a consumer - well, id probably want to go and buy more Lego :p that's about it

velle
Activity Score 1550
Copywriter
Guest's picture

genuine parts?

Guest
dreadboy's picture

All from the same manufacturer. The ad just divides the product in many more parts, to emphasize the attention to detail.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

brucirello's picture

The concept isn't there yet. I think it could be better if you talked about how using non-genuine parts can cause an accident, which can never be fun... or something like that.

brucirello
Activity Score 180
FabraQuinteiro
Guest's picture

Agreed. It would have worked better if only a part of the chainsaw was made from Lego - like the chain. For a lego chainsaw it all made of original parts. The problem with the concept is - the Stihl product is not and never was a Stihl product, it's a Lego Chainsaw.

Guest
velle's picture

agreed - this is a bit off strategy.
saying if the parts are not original, its not serious isn't enough to convince me to buy the original parts when they'd prob be a bit more expensive - when the non-original parts seem to work just as well, and as safely.
i have no incentive to change.
the lego chainsaw is a nice work of art, but it does nothing for me as a consumer - well, id probably want to go and buy more Lego :p that's about it

velle
Activity Score 1550
Copywriter
Guest's picture

i think its awesome

Guest
Dzsoi's picture

Are ppl selling chainsaw parts?? Weird world...

Dzsoi
Activity Score 8611
Copywriter
paumarques's picture

poc originals aquests clients, no? perquè aquest concepte ve de client, no? si més no, bon retoc.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Prime83's picture

Bad copy; "it's not serious" c'mon!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Roger Keynes's picture

It's the Stihl brand line, dude. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Seriously, top marks? You don't get out much, I think.

Guest
Guest's picture

And I want a job there.

Guest
Roger Keynes's picture

That... and I want a job there.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

theanc's picture

Execution is great but I really dislike the line and the size of it and logo.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

I built the Lego model. Was challenging and lot of fun. If anyone needs any Lego modeling, just email me. kevin@creative-art-network.com.au

Guest
Guest's picture

i work in a stihl shop and would love one how much are they thank you
my email is hondacmx450@hotmail.com
love your work

Guest
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