Cleaning

Campaign
Agency Network: 
Published/Aired: 
September 2008
Stihl:  Cleaning

Description

Print advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Caption

Cleaning seems harder without a Stihl.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors / Copywriters: Yves-Eric Deboey, Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklink
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Highest Rated

Guest's picture

nice work

Guest
BlackMikel's picture

Don´t understand the floor.

BlackMikel
Activity Score 34
Publis
Pacific Blue's picture

This one is specially clever.
I don't like the floor either.

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

SeanMartin's picture

I dont think that's a floor. This is an exterior shot, so it's probably just gloss paint on concrete.

But the ad seems really forced, with the nailed-on grafitti. Cute concept, but the execution feels half-baked.

SeanMartin
LeeHarvey's picture

It's wet black asphalt, pity that this gets too much attention. It's a beautiful campaign..

LeeHarvey
Activity Score 3029
Creative Director
SeanMartin's picture

I'm not so sure, Lee. The reflections arent consistent with water. But whatever it is, it's distracting as hell.

SeanMartin
LeeHarvey's picture

Grasshopper agrees, Master ;-)

LeeHarvey
Activity Score 3029
Creative Director
slip's picture

The execution is ok, a bit expected.

slip
Activity Score 913
designer |

SJB

sneakyhands's picture

this looks really familiar, is it in the new archive? the street almost looks like a waterway.

sneakyhands
Activity Score 1843
Copywriter
miko1aj's picture

great campaign. In all the fields.

miko1aj
Activity Score 3010
fauxjebus's picture

Wicked series, this one takes the cake.

fauxjebus
Activity Score 497
Art Director at Trigger
Ed Mintone's picture

snap

Ed Mintone
Activity Score 581
Other
mark3r's picture

Ha! you just gave a whole new twist on TAGGING!

mark3r
Activity Score 1921
Art Director at Scout
Guest's picture

nice work

Guest
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